Local Google AdWords Campaign for Lead Generation

I'm seeking a skilled digital marketer with extensive experience in Google AdWords. The primary goal of this campaign is to generate leads in the form of phone calls.

Key Requirements:
- Develop a comprehensive local Google AdWords campaign targeted at generating phone call leads.
- Optimize the campaign for maximum effectiveness and ROI.

Ideal Skills:
- Proven track record in lead generation via Google AdWords.
- Exceptional understanding of local market dynamics.
- Strong analytical skills for campaign assessment and optimization.

Monthly budget : $600-1000 USD

Please advise if how can we optimize our campaigns to our competitors's website and ad campaigns.