Lead Generation Google PPC and Display Campaigns with Conversion Tracking

I'm in search of a Google PPC specialist to build and manage a lead generation campaign aimed at parents of high school students in India.

Key Performance Indicators:
- Click-through rate (CTR)
- Conversion rate
- Cost per acquisition (CPA)
- Impression Share

The ideal candidate for this project should have previous experience in Google PPC, particularly in lead generation campaigns. It's important that you can demonstrate a track record of success in managing similar projects and driving results. You should also have a deep understanding of the nuances of targeting specific audiences on a national scale. Prior experience in the education sector, particularly in college admission, would be a strong advantage.

Target Audience:
- Parents of high school students who have passed class 12, Students who are looking to join degree courses in medical courses

Primary Goal:
- Generating leads for college admission in India

Skills and Experience:
- Proven experience in creating and managing successful Google PPC campaigns
- In-depth knowledge of lead generation strategies and techniques
- Ability to effectively target and engage parents of high school students
- Strong analytical skills to optimize campaign performance and maximize lead generation
- Excellent communication and collaboration skills to work closely with the client and provide regular updates and insights

Note: Should be tracked via conversion tracking in Google Ads and Analytics

This is a 90 days project (15th Aug - 15th Nov 2024)

The ability to analyze and interpret campaign results, and optimize campaign performance based on those insights, is crucial. You should be adept at identifying trends, understanding user behavior, and adjusting strategies to maximize lead generation.

If you possess these skills and experiences and are looking for an opportunity to make a real impact in the college admission sector, I'd be eager to hear from you.