Lead Generation Expert for Multi-Platform Ads

Job ID: 38948013

Budget: $4 – $8 USD

We are a USA-focused bookkeeping firm specializing in Catch-Up Bookkeeping Services for small businesses. With the tax year just ending, we want to attract businesses needing immediate bookkeeping help. We seek an expert to develop and execute ad strategies to generate qualified leads and maximize ROI.
Start your bid with phrase SMYL to filter out automated bids.

Target Audience:
Small Business Owners in the USA needing bookkeeping services post-tax year.

Objectives:
1. Create a targeted ad strategy to generate 40–50 high-quality leads/month.
2. Optimize campaigns to achieve a lower CPL under at least 15% lead-to-client conversion.

Scope of Work:
1. Ad Strategy Development: Research audience, define targeting, and plan campaigns for Facebook, Instagram, LinkedIn, and Google Ads.
2. Campaign Execution: Design and launch compelling ad creatives and lead forms.
3. Optimization: Monitor performance, A/B test creatives, and refine targeting.
4. Lead Capture: Set up optimized landing pages and CRM integration.
5. Reporting: Provide weekly updates and actionable insights.

Skills Required:
1. Expertise in lead generation and paid ads (Facebook, Instagram, LinkedIn, Google Ads).
2. Strong copywriting and data-driven optimization skills.
3. Experience with CRM tools and performance analytics.