Lead Generation Campaign for a Language Learning Center
Budget: $20,000 – $50,000 USD
Objective:
To generate high-quality leads for a local English language center targeting students aged 18–30 in Korea.
Strategy:
Use Google Search Ads targeting high-intent keywords (e.g., “learn English Korea”, “IELTS preparation course”).
Create compelling ad copies with strong CTAs (e.g., “Book Free Trial”, “Get 50% Off”).
Geo-targeting within a 15km radius of the language center.
Use Google Display Ads for retargeting users who visited the website but didn’t convert.
Execution:
Set up a Google Ads account and linked it to Google Analytics.
Created 3 ad groups based on keyword intent: General English, IELTS, Business English.
Optimized landing pages for mobile and speed.
Installed conversion tracking and created remarketing audiences.
A/B tested different headlines and CTAs weekly.
Results (After 30 Days):
Leads generated: 320 qualified leads
Conversion Rate: 8.7%
CTR: 6.2%
Cost per Lead (CPL): $2.85
Return on Ad Spend (ROAS): 4.5x
To generate high-quality leads for a local English language center targeting students aged 18–30 in Korea.
Strategy:
Use Google Search Ads targeting high-intent keywords (e.g., “learn English Korea”, “IELTS preparation course”).
Create compelling ad copies with strong CTAs (e.g., “Book Free Trial”, “Get 50% Off”).
Geo-targeting within a 15km radius of the language center.
Use Google Display Ads for retargeting users who visited the website but didn’t convert.
Execution:
Set up a Google Ads account and linked it to Google Analytics.
Created 3 ad groups based on keyword intent: General English, IELTS, Business English.
Optimized landing pages for mobile and speed.
Installed conversion tracking and created remarketing audiences.
A/B tested different headlines and CTAs weekly.
Results (After 30 Days):
Leads generated: 320 qualified leads
Conversion Rate: 8.7%
CTR: 6.2%
Cost per Lead (CPL): $2.85
Return on Ad Spend (ROAS): 4.5x