Lead Generation Campaign for a Language Learning Center

Objective:
To generate high-quality leads for a local English language center targeting students aged 18–30 in Janpan.

Strategy:

Use Google Search Ads targeting high-intent keywords (e.g., “learn English Janpan”, “IELTS preparation course”).

Create compelling ad copies with strong CTAs (e.g., “Book Free Trial”, “Get 50% Off”).

Geo-targeting within a 15km radius of the language center.

Use Google Display Ads for retargeting users who visited the website but didn’t convert.

Execution:

Set up a Google Ads account and linked it to Google Analytics.

Created 3 ad groups based on keyword intent: General English, IELTS, Business English.

Optimized landing pages for mobile and speed.

Installed conversion tracking and created remarketing audiences.

A/B tested different headlines and CTAs weekly.

Results (After 30 Days):

Leads generated: 320 qualified leads

Conversion Rate: 8.7%

CTR: 6.2%

Cost per Lead (CPL): $2.85

Return on Ad Spend (ROAS): 4.5x