HubSpot Marketing & Reporting Specialization Required
Budget: £750 – £1,500 GBP
We’re now looking for a HubSpot Marketing & Reporting Specialist to transform how we track, measure, and optimise every part of our marketing funnel. If you live and breathe attribution, analytics and HubSpot reporting then we want to hear from you.
What You’ll Be Responsible For
Auditing & structuring our HubSpot marketing & reporting setup to ensure we can clearly segment, track, and analyse leads throughout their journey.
Building end-to-end reporting dashboards that answer:
Who are our MQLs, SQLs, Opportunities, and Customers?
Where did they come from? (channel, ad, campaign)
What was the exact ad or creative that drove the enquiry?
What was the cost per click, cost per lead, cost per opportunity, and cost per acquisition for each ad or channel?
What’s the ROI on ad spend per campaign, channel, and customer segment?
Which ads and channels are working — and which aren’t?
Implementing and managing robust UTM structures to ensure every campaign is properly tagged and traceable.
Ensuring accurate lifecycle stage attribution and data integrity throughout the CRM.
Providing actionable insights to marketing, sales and leadership teams to optimise spend and lead quality.
What We’re Looking For
HubSpot expert with hands-on experience building complex reporting dashboards, attribution models, and lifecycle tracking.
Expert in setting up accurate & detailed marketing reporting solutions, be it with 3rd party solutions.
Deep knowledge of performance marketing (Meta, Google, etc.), especially how to link ad data with CRM outcomes.
Proven ability to set up, manage and troubleshoot UTM parameters and ensure end-to-end data flows from ad click to closed customer.
Analytical thinker who can identify what’s working and what’s not — and suggest fixes fast.
Bonus if you’ve worked with agencies, B2B businesses, franchises, or high-volume lead gen before.
What You’ll Be Responsible For
Auditing & structuring our HubSpot marketing & reporting setup to ensure we can clearly segment, track, and analyse leads throughout their journey.
Building end-to-end reporting dashboards that answer:
Who are our MQLs, SQLs, Opportunities, and Customers?
Where did they come from? (channel, ad, campaign)
What was the exact ad or creative that drove the enquiry?
What was the cost per click, cost per lead, cost per opportunity, and cost per acquisition for each ad or channel?
What’s the ROI on ad spend per campaign, channel, and customer segment?
Which ads and channels are working — and which aren’t?
Implementing and managing robust UTM structures to ensure every campaign is properly tagged and traceable.
Ensuring accurate lifecycle stage attribution and data integrity throughout the CRM.
Providing actionable insights to marketing, sales and leadership teams to optimise spend and lead quality.
What We’re Looking For
HubSpot expert with hands-on experience building complex reporting dashboards, attribution models, and lifecycle tracking.
Expert in setting up accurate & detailed marketing reporting solutions, be it with 3rd party solutions.
Deep knowledge of performance marketing (Meta, Google, etc.), especially how to link ad data with CRM outcomes.
Proven ability to set up, manage and troubleshoot UTM parameters and ensure end-to-end data flows from ad click to closed customer.
Analytical thinker who can identify what’s working and what’s not — and suggest fixes fast.
Bonus if you’ve worked with agencies, B2B businesses, franchises, or high-volume lead gen before.