Hotel Booking Ad Campaign Launch

I’m rolling out a new hotel-booking website and need a performance-driven advertising campaign whose success is measured purely by completed bookings. The launch will focus on social media—specifically Meta’s Facebook and Instagram—and on search engines through Google Ads. These two channels are essential to our strategy, though I remain open to complementary suggestions once the core campaigns are live.

Here’s what I need from you:

• A well-structured campaign plan for each platform, including audiences, budgets, and bid strategies
• Scroll-stopping creatives: at least three static variations plus one short video where placements allow
• Keyword research, match-type mapping, and a first pass of negatives for search
• Full conversion tracking via GA4, Google Tag Manager, and the Meta Pixel so every booking is attributed correctly
• A concise performance report after the first fourteen days, highlighting ROAS, CPA, and actionable optimisation steps

I’ll provide brand guidelines, property photos, and access to the booking engine. You’ll handle copywriting, ad setup, and daily optimisation, keeping me updated on spend allocation and expected conversion rates. Experience in travel or hospitality is a major plus—please include any relevant case studies and outline the milestones you’d aim for during this launch.