Google Search Ads + Attribution: Increase Revenue from Ads to $50K monthly
Budget: $50 – $0 USD
Goal: optimize our ads to get 90+ additional calls per month and $50K+ in additional monthly revenue (approximately 10-15 new clients)
Ridiculously quick summary: We help high performing professionals (mostly women) define the work & life they want, then we provide services to help achieve their goals. We’ve previously had working google ads campaigns with 4.0-5.5x ROAS (up to 15K adspend). We want those results again inside 90 days along with increased accuracy in our attribution to see first and additional points of contact. When someone becomes a paid client, we want to be able to see exactly where they came from and their journey (ideally within Hubspot)
Goal: Optimize Paid advertising to by targeting these metrics
Generate 90+ First Time Conversations (FTC) scheduled - FTC = a scheduled call with a potential client with MQL
3x ROAS inside 45 days of project start
5x ROAS inside 90 Days of project start (we previously were at 4-5.5x ROAS up until October 2024 up to 10K spend)
Scale Beyond 50K Revenue
Current tech stack
CRM: Hubspot - Needs setup
Cart and Payments: SamCart (Using Stripe & Paypal)
Ads: Google Adwords, YouTube, Spotify, Amazon
Google Analytics
Typeform (for data collection)
Tag Manager
Zapier (if needed)
Libsyn (Podcast Host) - Allows prepends if needed (for tracking)
Acuity (Scheduling)
Questions We have:
What do you believe should be our top 1-3 focus areas for this project?
What should be included in this project (That isn’t currently)?
Focusing on the goal (above): What do you believe are the major steps or milestones for the project (if you were creating it instead of us?)
Anything else we should consider?
Are you interested in doing this project (beyond this consultation)? Totally ok if not! Why/Why not?
Suggested milestones?
Suggestions for sequencing project tasks or high level deliverables?
Realistic timeframe for project completion?
Worst case timeframe for project completion?
What could go wrong? Or what could be the barriers?
Are you interested in doing this project (beyond this consultation)? Totally ok if not! Why/Why not? Suggested milestones?
Suggestions for sequencing project tasks or high level deliverables?
Realistic timeframe for project completion?
Worst case timeframe for project completion?
What could go wrong? Or what could be the barriers?
Do we actually need Server Side Tracking immediately?https://docs.google.com/document/d/14yoHp0q8Q85z8v_3TOoDoY-nXAuAiGcGDRFIvvOxfEk/edit?usp=sharing
Ridiculously quick summary: We help high performing professionals (mostly women) define the work & life they want, then we provide services to help achieve their goals. We’ve previously had working google ads campaigns with 4.0-5.5x ROAS (up to 15K adspend). We want those results again inside 90 days along with increased accuracy in our attribution to see first and additional points of contact. When someone becomes a paid client, we want to be able to see exactly where they came from and their journey (ideally within Hubspot)
Goal: Optimize Paid advertising to by targeting these metrics
Generate 90+ First Time Conversations (FTC) scheduled - FTC = a scheduled call with a potential client with MQL
3x ROAS inside 45 days of project start
5x ROAS inside 90 Days of project start (we previously were at 4-5.5x ROAS up until October 2024 up to 10K spend)
Scale Beyond 50K Revenue
Current tech stack
CRM: Hubspot - Needs setup
Cart and Payments: SamCart (Using Stripe & Paypal)
Ads: Google Adwords, YouTube, Spotify, Amazon
Google Analytics
Typeform (for data collection)
Tag Manager
Zapier (if needed)
Libsyn (Podcast Host) - Allows prepends if needed (for tracking)
Acuity (Scheduling)
Questions We have:
What do you believe should be our top 1-3 focus areas for this project?
What should be included in this project (That isn’t currently)?
Focusing on the goal (above): What do you believe are the major steps or milestones for the project (if you were creating it instead of us?)
Anything else we should consider?
Are you interested in doing this project (beyond this consultation)? Totally ok if not! Why/Why not?
Suggested milestones?
Suggestions for sequencing project tasks or high level deliverables?
Realistic timeframe for project completion?
Worst case timeframe for project completion?
What could go wrong? Or what could be the barriers?
Are you interested in doing this project (beyond this consultation)? Totally ok if not! Why/Why not? Suggested milestones?
Suggestions for sequencing project tasks or high level deliverables?
Realistic timeframe for project completion?
Worst case timeframe for project completion?
What could go wrong? Or what could be the barriers?
Do we actually need Server Side Tracking immediately?https://docs.google.com/document/d/14yoHp0q8Q85z8v_3TOoDoY-nXAuAiGcGDRFIvvOxfEk/edit?usp=sharing