Google & LinkedIn Ads Campaign Specialist
Budget: $250 – $750 USD
About Us:
Platinum Partner delivers a tailored software solution and expert consulting. We partner with leading productivity platform, empowering businesses to work smarter, faster, and achieve their goals with seamless implementation and support.
Job Summary:
We are seeking a highly motivated and results-driven Google Ads & LinkedIn Ads Specialist to manage and optimize our paid advertising campaigns across Google Ads and LinkedIn. This role will be crucial in driving qualified traffic, generating leads, and maximizing ROI through strategic campaign development, execution, and analysis. The ideal candidate will possess a strong understanding of both platforms, a data-driven mindset, and a passion for staying up-to-date with the latest industry trends.
Responsibilities:
Campaign Strategy & Planning:
- Develop and implement comprehensive Google Ads (Search, Display, Shopping, YouTube) and LinkedIn Ads campaigns aligned with business objectives.
- Conduct thorough keyword research, audience targeting, and competitive analysis.
- Define campaign goals, KPIs, and budgets.
- Campaign Execution & Management:
- Set up, manage, and optimize campaigns across Google Ads and LinkedIn Ads platforms.
- Create and manage ad copy, landing pages, and creative assets.
- Monitor campaign performance, identify areas for improvement, and implement optimization strategies.
- Manage bidding strategies and budget allocation.
Performance Analysis & Reporting:
- Track and analyze campaign performance using Google Analytics, Google Ads, LinkedIn Campaign Manager, and other relevant tools.
- Generate regular performance reports and provide actionable insights.
- Conduct A/B testing and implement data-driven optimizations.
- Provide reports on campaign performance, and recommendations to improve future campaigns.
Platform Expertise & Best Practices:
- Implement best practices for ad copywriting, landing page optimization, and conversion tracking.
- Ensure compliance with platform policies and guidelines.
- Collaboration & Communication:
- Collaborate with marketing, sales, and other teams to ensure campaign alignment.
- Communicate campaign performance and insights to stakeholders.
- Work with landing page designers and developers to improve conversion rates.
Qualifications:
Experience:
- Proven experience managing successful Google Ads and LinkedIn Ads campaigns.
- Demonstrated ability to drive measurable results and achieve ROI goals.
- Experience with Google Analytics and other web analytics tools.
- Experience with conversion tracking and attribution modeling.
Skills:
- Strong understanding of Google Ads (Search, Display, Shopping, YouTube) and LinkedIn Ads platforms.
- Proficiency in keyword research, audience targeting, and campaign optimization.
- Excellent analytical and problem-solving skills.
- Strong communication and collaboration skills.
Education:
- Bachelor's degree in Marketing, Business, or a related field.
- Google Ads and LinkedIn Ads certifications (preferred).
Preferred Qualifications:
- Experience with marketing automation platforms.
- Experience with lead generation and conversion optimization.
- Experience with remarketing and retargeting campaigns.
- Experience with A/B testing platforms.
To Apply:
Please submit your resume, cover letter, and any relevant portfolio samples or case studies. In your cover letter, please highlight your experience with Google Ads and LinkedIn Ads, and explain how you can contribute to our team's success.
Platinum Partner delivers a tailored software solution and expert consulting. We partner with leading productivity platform, empowering businesses to work smarter, faster, and achieve their goals with seamless implementation and support.
Job Summary:
We are seeking a highly motivated and results-driven Google Ads & LinkedIn Ads Specialist to manage and optimize our paid advertising campaigns across Google Ads and LinkedIn. This role will be crucial in driving qualified traffic, generating leads, and maximizing ROI through strategic campaign development, execution, and analysis. The ideal candidate will possess a strong understanding of both platforms, a data-driven mindset, and a passion for staying up-to-date with the latest industry trends.
Responsibilities:
Campaign Strategy & Planning:
- Develop and implement comprehensive Google Ads (Search, Display, Shopping, YouTube) and LinkedIn Ads campaigns aligned with business objectives.
- Conduct thorough keyword research, audience targeting, and competitive analysis.
- Define campaign goals, KPIs, and budgets.
- Campaign Execution & Management:
- Set up, manage, and optimize campaigns across Google Ads and LinkedIn Ads platforms.
- Create and manage ad copy, landing pages, and creative assets.
- Monitor campaign performance, identify areas for improvement, and implement optimization strategies.
- Manage bidding strategies and budget allocation.
Performance Analysis & Reporting:
- Track and analyze campaign performance using Google Analytics, Google Ads, LinkedIn Campaign Manager, and other relevant tools.
- Generate regular performance reports and provide actionable insights.
- Conduct A/B testing and implement data-driven optimizations.
- Provide reports on campaign performance, and recommendations to improve future campaigns.
Platform Expertise & Best Practices:
- Implement best practices for ad copywriting, landing page optimization, and conversion tracking.
- Ensure compliance with platform policies and guidelines.
- Collaboration & Communication:
- Collaborate with marketing, sales, and other teams to ensure campaign alignment.
- Communicate campaign performance and insights to stakeholders.
- Work with landing page designers and developers to improve conversion rates.
Qualifications:
Experience:
- Proven experience managing successful Google Ads and LinkedIn Ads campaigns.
- Demonstrated ability to drive measurable results and achieve ROI goals.
- Experience with Google Analytics and other web analytics tools.
- Experience with conversion tracking and attribution modeling.
Skills:
- Strong understanding of Google Ads (Search, Display, Shopping, YouTube) and LinkedIn Ads platforms.
- Proficiency in keyword research, audience targeting, and campaign optimization.
- Excellent analytical and problem-solving skills.
- Strong communication and collaboration skills.
Education:
- Bachelor's degree in Marketing, Business, or a related field.
- Google Ads and LinkedIn Ads certifications (preferred).
Preferred Qualifications:
- Experience with marketing automation platforms.
- Experience with lead generation and conversion optimization.
- Experience with remarketing and retargeting campaigns.
- Experience with A/B testing platforms.
To Apply:
Please submit your resume, cover letter, and any relevant portfolio samples or case studies. In your cover letter, please highlight your experience with Google Ads and LinkedIn Ads, and explain how you can contribute to our team's success.