Google & Facebook Ads Specialist
Budget: $15 – $25 USD
Marion Relationship Marketing is an emerging leader in the digital marketing space, helping small businesses maximize the marketing potential of the web and drive more customers through comprehensive strategies tailored to their customer’s emotional buying journey.
The Digital Ad Specialist owns the development, management, and optimization of all Marion’s client search, social, display, and video advertising initiatives. They will be responsible for driving provable results that grow business for our clients, as well as collaborating in process creation for the long-term success of advertising operations.
Marion succeeds through delivering the highest level, personalized service experience and the Digital Ad Specialist is pivotal to that goal. By going above and beyond to proactively solve our customer’s needs, the Ad Specialist ensures Marion’s future success.
Core Areas of Focus
Google Advertising
High level experience building, managing and optimizing Google Ad Platform accounts, including YouTube and Display.
Ability to manage or learn other related advertising platforms, such as Microsoft Ads & Programmatic Display
Ability to tailor campaign strategy to individual campaign goals
Monitoring and optimization of ongoing strategy, collaborating with team members for continuous improvement.
Social Media Advertising
High level experience building, managing and optimizing Facebook Ad accounts.
Ability to manage or learn other related advertising platforms, such as Pinterest & NextDoor.
Collaboration with team members on creative development central to effective ad campaigns.
Monitoring and optimization of ongoing strategy, collaborating with team members for continuous improvement.
Quality Control
Account development and optimization fits a standard structure rooted in sound fundamental principles.
Collaboration with ownership on process documentation for campaign creation, monitoring, and analysis.
High level of precision and attention to detail.
Innovative problem-solving without sacrificing quality.
Marketing Strategy & Analysis
Understanding of human buying behavior and ability to apply that to strategy development for clients across many industries.
Knowledge of how to create convincing written & visual marketing copy that appeals to a target audience and their needs.
Knowledge of different marketing mediums, their pros and cons, and where they sit in the customer buying journey.
Maintains awareness of new tools and developments in marketing space.
Areas of Accountability
Successful, on time launch of campaigns
Effective campaigns that achieve goals and drive leads
Successful, on time launch of campaigns
Effective campaigns that achieve goals and drive leads
Low error rate in campaign creation and management
Unique, innovative strategies
Lift in client growth via strategy rooted in demonstratively effective collaboration of tools
Technical Skills
Must Haves:
Google Ads platform experience
Experience with all campaign types
Building, managing, and optimizing campaigns alone
Google Ads Editor experience
Facebook Ads Platform experience
Experience running 30+ accounts for businesses across multiple industries.
Google Analytics and Tag Manager Experience
Nice to Have:
Experience in other Ad Platforms
NextDoor, Microsoft, Pinterest, Reddit, Quora
Programmatic Display experience
Visual Design Fluency, such as Canva
WordPress Administrative Familiarity
CallRail experience
Position Details
Compensation is negotiable based on workload and breadth of potential contributions.
This position reports directly to the Owners.
This is a remote position.
The Digital Ad Specialist owns the development, management, and optimization of all Marion’s client search, social, display, and video advertising initiatives. They will be responsible for driving provable results that grow business for our clients, as well as collaborating in process creation for the long-term success of advertising operations.
Marion succeeds through delivering the highest level, personalized service experience and the Digital Ad Specialist is pivotal to that goal. By going above and beyond to proactively solve our customer’s needs, the Ad Specialist ensures Marion’s future success.
Core Areas of Focus
Google Advertising
High level experience building, managing and optimizing Google Ad Platform accounts, including YouTube and Display.
Ability to manage or learn other related advertising platforms, such as Microsoft Ads & Programmatic Display
Ability to tailor campaign strategy to individual campaign goals
Monitoring and optimization of ongoing strategy, collaborating with team members for continuous improvement.
Social Media Advertising
High level experience building, managing and optimizing Facebook Ad accounts.
Ability to manage or learn other related advertising platforms, such as Pinterest & NextDoor.
Collaboration with team members on creative development central to effective ad campaigns.
Monitoring and optimization of ongoing strategy, collaborating with team members for continuous improvement.
Quality Control
Account development and optimization fits a standard structure rooted in sound fundamental principles.
Collaboration with ownership on process documentation for campaign creation, monitoring, and analysis.
High level of precision and attention to detail.
Innovative problem-solving without sacrificing quality.
Marketing Strategy & Analysis
Understanding of human buying behavior and ability to apply that to strategy development for clients across many industries.
Knowledge of how to create convincing written & visual marketing copy that appeals to a target audience and their needs.
Knowledge of different marketing mediums, their pros and cons, and where they sit in the customer buying journey.
Maintains awareness of new tools and developments in marketing space.
Areas of Accountability
Successful, on time launch of campaigns
Effective campaigns that achieve goals and drive leads
Successful, on time launch of campaigns
Effective campaigns that achieve goals and drive leads
Low error rate in campaign creation and management
Unique, innovative strategies
Lift in client growth via strategy rooted in demonstratively effective collaboration of tools
Technical Skills
Must Haves:
Google Ads platform experience
Experience with all campaign types
Building, managing, and optimizing campaigns alone
Google Ads Editor experience
Facebook Ads Platform experience
Experience running 30+ accounts for businesses across multiple industries.
Google Analytics and Tag Manager Experience
Nice to Have:
Experience in other Ad Platforms
NextDoor, Microsoft, Pinterest, Reddit, Quora
Programmatic Display experience
Visual Design Fluency, such as Canva
WordPress Administrative Familiarity
CallRail experience
Position Details
Compensation is negotiable based on workload and breadth of potential contributions.
This position reports directly to the Owners.
This is a remote position.