Google Adwords Strategy for Arts Charity

I'm looking for an experienced Google Adwords specialist to review and implement a targeted campaign for our arts charity based in Highgate. Our primary goal is to increase website traffic among local residents using search ads.

Key Requirements:
- Review current Adwords strategy
- Implement targeted search ads
- Focus on increasing local traffic to our website

Ideal Skills and Experience:
- Proven experience with Google Adwords
- Strong understanding of search ads
- Ability to analyze and improve existing campaigns
- Knowledge of the wedding industry and targeting

Please provide examples of similar work and any relevant certifications.