Google Adwords Specialist For Fitness College In Ireland

Company Overview
We are a leading education provider based in Ireland, offering a wide range of courses designed to empower students to achieve their career and personal development goals. In a highly competitive market, we pride ourselves on our commitment to excellence and innovation in education.

Job Description
We are looking for a highly skilled and motivated Google AdWords Specialist to take charge of our PPC campaigns with the objective of significantly increasing our lead generation. The successful candidate will be responsible for managing, optimizing, and scaling our AdWords accounts to triple our current performance in terms of leads.

This role requires a strategic thinker with a deep understanding of Google AdWords and a passion for the education sector. You will be expected to develop and implement a short-term lead-heavy strategy immediately, with a view to transitioning to a more sustainable, long-term approach from May onwards, contingent on the initial campaign's success.

Key Responsibilities
Perform a comprehensive audit of our current Google AdWords strategy.
Develop and implement a robust lead generation campaign to triple our current performance in terms of leads.
Optimize campaigns including keyword research, ad copy optimization, bid adjustments, and landing page optimization.
Monitor and analyze performance metrics, providing regular reports on campaign success and areas for improvement.
Transition to a sustainable, long-term strategy from May onwards, designed to maintain and build on initial successes.
Requirements
Proven experience in managing and optimizing Google AdWords campaigns, with a strong track record of significantly increasing leads.
Deep understanding of the education market in Ireland and a genuine interest in the education sector.
Strong analytical skills, with the ability to interpret data and make data-driven decisions.
Excellent communication skills, with proficiency in English.
Ability to work independently and manage multiple campaigns simultaneously.
A creative thinker with a vision for both short-term wins and long-term success.