Google Adwords Specialist
Budget: $2 – $8 CAD
We are actively searching for a skilled and detail-oriented Google Ads Specialist to join our team as a key contributor to our digital marketing efforts. In this role, you will play a crucial part in optimizing our online presence through effective search engine optimization strategies and managing Google Ads campaigns for maximum visibility and performance.
Responsibilities:
- Developing and managing AdWords campaigns effectively and efficiently within predetermined budgets
- Optimize ad copy, bidding strategies, and targeting to maximize ROI.
- Regularly monitor and adjust advertising campaigns based on performance metrics.
- Analyze campaign performance, track key metrics, and provide actionable insights to enhance campaign effectiveness and achieve business objectives.
- Collaborate closely with internal teams, including data analytics, product, design, and development, to align Google Ads with overall marketing goals.
- Implement advanced targeting and remarketing strategies to improve user acquisition, engagement, and conversion rates across platforms.
- Conduct A / B testing and implement optimization techniques to improve click-through rates (CTRs), conversion rates, and overall campaign performance.
- Prepare regular performance reports and present campaign results, insights, and recommendations to stakeholders.
- Stay informed about changes to Google Ads policies and ensure compliance with best practices and guidelines in the online gaming sector.
- Regularly perform thorough keyword & competitor research
Provide recommendations for improvements and work with clients and the Digital team to implement.
Qualifications:
- Minimum 5 Years of Google Ads Account Management Experience •
- Applicant is expected to build, manage, & optimize Google Ads accounts, ensuring that all deliverables are presented on time and of high quality
- Google Ads certification
- Must enjoy working with numbers & excel at arithmetic
- Financial acumen required for budget management / ROI analysis
- Strong written and verbal communication skills
- Ability to write powerful ad copy
- A passion for analyzing metrics and drawing conclusions from data to optimize accounts and drive results
Responsibilities:
- Developing and managing AdWords campaigns effectively and efficiently within predetermined budgets
- Optimize ad copy, bidding strategies, and targeting to maximize ROI.
- Regularly monitor and adjust advertising campaigns based on performance metrics.
- Analyze campaign performance, track key metrics, and provide actionable insights to enhance campaign effectiveness and achieve business objectives.
- Collaborate closely with internal teams, including data analytics, product, design, and development, to align Google Ads with overall marketing goals.
- Implement advanced targeting and remarketing strategies to improve user acquisition, engagement, and conversion rates across platforms.
- Conduct A / B testing and implement optimization techniques to improve click-through rates (CTRs), conversion rates, and overall campaign performance.
- Prepare regular performance reports and present campaign results, insights, and recommendations to stakeholders.
- Stay informed about changes to Google Ads policies and ensure compliance with best practices and guidelines in the online gaming sector.
- Regularly perform thorough keyword & competitor research
Provide recommendations for improvements and work with clients and the Digital team to implement.
Qualifications:
- Minimum 5 Years of Google Ads Account Management Experience •
- Applicant is expected to build, manage, & optimize Google Ads accounts, ensuring that all deliverables are presented on time and of high quality
- Google Ads certification
- Must enjoy working with numbers & excel at arithmetic
- Financial acumen required for budget management / ROI analysis
- Strong written and verbal communication skills
- Ability to write powerful ad copy
- A passion for analyzing metrics and drawing conclusions from data to optimize accounts and drive results