Google Adwords Optimisation and Action Plan

We need an experienced PPC manager to analyse our existing campaigns and help to provide an action plan moving forwards. We have a target cost per lead which is not being achieved and we need a higher volume of calls and form entries. You must have knowledge on all the different Google campaign types and be able to recognise which would be the best ones to use for our service

We are in the home improvement industry in UK so any experience in this sector would be fantastic.

This will be an initial 5-10 hour consultation and then a 1/2 hour check up each week to help maintain and continually improve the campaigns