Google Ads Specialist for Protein Sales Growth (German / English)

Job ID: 38780643

Budget: €250 – €750 EUR

**About Us**:
NoDoubt Nutrition AG is a Swiss-based company focused on providing high-quality, scientifically formulated protein products specifically for men and women aged 40 and older. Our unique formula includes 25g whey protein, combined with 5g of leucine per serving, goji berry extract and omega-3 fatty acids. These nutrients are carefully selected and have scientific evidence to support muscle health and speed up regeneration in older adults. Research indicates that individuals over 40 require a different protein composition to maintain or build muscle, which makes our formula essential for muscle preservation, recovery, and long-term health.

Our target market is often unaware that protein needs increase with age and that a tailored composition is crucial. Without adequate protein, muscle degradation is inevitable, raising the risk of sarcopenia (age-related muscle weakness). Our mission is to educate and support this demographic in proactively managing their health through proper nutrition – before these issues become severe. More on our mission and products: www.nodoubt.ch.

To convey this message and drive sales, we are looking for a talented freelancer who can create effective, conversion-focused Google Ads campaigns that resonate with our audience and foster long-term customer relationships.

**Your Role and Responsibilities**:
1) Campaign Strategy:
- Develop a Google Ads strategy to boost sales of protein products for the 40+ market.
- Craft ad messaging highlighting tailored protein benefits for muscle maintenance and healthy aging.
- Use data-driven insights to create compelling ad copy and targeting aligned with brand goals.

2) Targeting & Audience: - Identify key segments within the 40+ demographic.
- Use retargeting to drive repeat purchases and customer loyalty.
- Apply strategic targeting in German- and English-speaking regions.

3) Optimization: - Monitor metrics (CTR, CPA, ROAS) and adjust campaigns for performance.
- Conduct A/B tests to refine copy, keywords, and targeting.
- Use demographic and behavioral data to optimize engagement.

4) Product Messaging:
- Highlight the unique benefits of our products for muscle health and recovery.
- Educate on protein needs for aging bodies and address sarcopenia risks.
- Build trust using real testimonials and scientific claims.

**Our Ambassadors**:
To enhance our messaging, we work with trusted ambassadors who actively use our products. Their success stories give confidence in our brand and can be used in Google Ads to attract new customers by showcasing real results.

We have the following ambassadors onboard:
1) Marc Girardelli: Legendary alpine ski racer and five-time World Cup champion.
2) Ronnie Schildknecht: Triathlete and duathlete, eleven-time Ironman winner and duathlon world champion.
3) Sophie Souwer: Elite rower, seven-time world champion, and two-time Olympian.
4) Martino Goretti: Accomplished rower, six-time world championship medalist, and two-time Olympian.
5) Patrick Heuscher: Beach volleyball Olympian, two-time European champion, and five-time Swiss champion.
6) Dr. med. Peter Dür: Sports physician and pulmonologist who cycles 10,000 km annually.

**Your Impact**:
Help us create not just one-time buyers but lifelong customers who recognize the unique benefits of our products and continually choose NoDoubt for their health needs.

**Compensation**:
Payment will be based on agreed milestones, with the potential for performance-based equity participation in the company for outstanding contributions.

We are looking forward to receiving your portfolio and relevant references