Google Ads Specialist for Apartment Rentals
Budget: $15 – $25 USD
Overview: Shared Apartment Services is seeking an experienced Google Ads Specialist to manage and optimize our online advertising campaigns. With properties in Chicago, St. Louis, and Kansas City, we operate a mix of regional campaigns through our primary website, MacApartments.com, and property-specific sites such as TheCrosswalksKC.com and LiveAt100.com. Our goal is to drive qualified leads, enhance regional awareness, and maximize ROI through a strategic mix of Performance Max and traditional Search campaigns.
We require a specialist with extensive experience in Google Ads management, including integration with Salesforce, Google Tag Manager, and GA4 for conversion tracking and performance reporting.
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Project Objectives:
1. Campaign Strategy and Execution:
o Optimize Performance Max and traditional Search campaigns for lead generation.
o Incorporate a robust strategy to exclude branded search terms while capitalizing on high-intent opportunities.
2. Conversion Tracking and Reporting:
o Ensure seamless tracking of lead form fills, phone calls, and other key actions using Salesforce, Google Tag Manager, and GA4.
o Address any inactive or misconfigured goals and create new primary KPIs as needed.
3. Regional Optimization:
o Drive targeted traffic to MacApartments.com and property-specific sites based on regional priorities.
o Adjust strategies based on performance metrics for Chicago, St. Louis, and Kansas City.
4. Data-Driven Decision Making:
o Provide actionable insights through detailed performance analysis and A/B testing.
o Regularly report on campaign performance, highlighting areas of improvement and wins.
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Seasonality and Budget Allocation: Apartment rentals have significant seasonality, with peak activity occurring from April through July. Our annual Google Ads budget, including management fees, is $TBD. The distribution of ad spend is allocated as follows: 40% to Chicago, 40% to Kansas City, and 20% to St. Louis. Below is the monthly budget allocation by region, with reduced spending in winter months and increased focus during the summer peak: To be discussed with vendor.
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Proposal Requirements:
1. Company Overview:
o Brief history and relevant experience.
o Examples of previous work with property management or real estate clients (if applicable).
2. Approach and Methodology:
o Detailed strategy for achieving our objectives.
o Proposed tools, processes, and reporting cadence.
3. Team Structure:
o Introduction to the team members who will work on our account.
4. Pricing and Budget:
o Transparent breakdown of costs (retainer, hourly rate, performance-based fees, etc.).
o Monthly Google Ads budget: Allocated as per the table above.
o Any additional costs for tools, audits, or reports.
5. References:
o At least two client references with similar project scopes.
________________________________________
Evaluation Criteria: Proposals will be evaluated based on the following criteria:
• Demonstrated expertise in Google Ads management.
• Success with similar clients or industries.
• Understanding of our objectives and creative solutions.
• Cost-effectiveness and value.
• Quality of references.
We require a specialist with extensive experience in Google Ads management, including integration with Salesforce, Google Tag Manager, and GA4 for conversion tracking and performance reporting.
________________________________________
Project Objectives:
1. Campaign Strategy and Execution:
o Optimize Performance Max and traditional Search campaigns for lead generation.
o Incorporate a robust strategy to exclude branded search terms while capitalizing on high-intent opportunities.
2. Conversion Tracking and Reporting:
o Ensure seamless tracking of lead form fills, phone calls, and other key actions using Salesforce, Google Tag Manager, and GA4.
o Address any inactive or misconfigured goals and create new primary KPIs as needed.
3. Regional Optimization:
o Drive targeted traffic to MacApartments.com and property-specific sites based on regional priorities.
o Adjust strategies based on performance metrics for Chicago, St. Louis, and Kansas City.
4. Data-Driven Decision Making:
o Provide actionable insights through detailed performance analysis and A/B testing.
o Regularly report on campaign performance, highlighting areas of improvement and wins.
________________________________________
Seasonality and Budget Allocation: Apartment rentals have significant seasonality, with peak activity occurring from April through July. Our annual Google Ads budget, including management fees, is $TBD. The distribution of ad spend is allocated as follows: 40% to Chicago, 40% to Kansas City, and 20% to St. Louis. Below is the monthly budget allocation by region, with reduced spending in winter months and increased focus during the summer peak: To be discussed with vendor.
________________________________________
Proposal Requirements:
1. Company Overview:
o Brief history and relevant experience.
o Examples of previous work with property management or real estate clients (if applicable).
2. Approach and Methodology:
o Detailed strategy for achieving our objectives.
o Proposed tools, processes, and reporting cadence.
3. Team Structure:
o Introduction to the team members who will work on our account.
4. Pricing and Budget:
o Transparent breakdown of costs (retainer, hourly rate, performance-based fees, etc.).
o Monthly Google Ads budget: Allocated as per the table above.
o Any additional costs for tools, audits, or reports.
5. References:
o At least two client references with similar project scopes.
________________________________________
Evaluation Criteria: Proposals will be evaluated based on the following criteria:
• Demonstrated expertise in Google Ads management.
• Success with similar clients or industries.
• Understanding of our objectives and creative solutions.
• Cost-effectiveness and value.
• Quality of references.