Google Ads & Shopping Campaign Manager for New Shopify Store (AOV $300, $100/day budget)
Budget: $25 – $50 USD
About the brand
• World Wide Shades – custom blackout, light-filtering, and exterior window shades
• Shopify store, Average Order Value ≈ $300, ships in 7 days
• Daily ad budget: US $100 (≈ $3 000 / month) – ready to scale once ROAS is proven
Tracking & assets already in place
✓ GA4 + GTM + Elevar: purchase, add_to_cart, start_customizing, swatch_request
✓ Product feed with size / fabric variants + custom_labels for margin tiers
✓ Lifestyle images + 15-sec product video (vertical + landscape)
90-day performance goal
1. **Weeks 0-2** Analyze and make recommendations for two landing pages. Launch exact/phrase Search & Standard Shopping on Manual / Max Clicks → collect ≥ 30 conversions or 100 micro-conversions.
2. **Weeks 3-6** Switch to Maximize Conversions; add Display & YouTube remarketing; clean search terms.
3. **Weeks 7-12** Roll into one consolidated Performance Max + portfolio tROAS (target 450 %) and scale profitable asset groups.
Your responsibilities
• Keyword & negative-keyword research; build tight ad-group structure
• Merchant Center health: fix disapprovals, optimize titles/GTINs, maintain custom_labels
• Write / test RSA & Display creative (we’ll supply imagery)
• Weekly Looker-Studio report + 5-min Loom walkthrough
• Slack or Trello for day-to-day comms
Success metrics
• ≥ 2 % CTR on core keywords by Week 2
• CPA ≤ US $90 or ROAS ≥ 3× by Week 8
• Blended ROAS ≥ 4× by Day 90
What to include in your proposal
• Hourly rate **or** flat monthly fee (please quote both if possible)
• A 90-day roadmap mapped to the phases above (bullet points are fine)
• 1-3 e-commerce case studies—ideally with variant-heavy catalogs (e.g., apparel, furniture, blinds)
• Confirmation that feed edits and GA4 audits are included in the fee
Performance clause (negotiable)
If blended ROAS is below 2× after 60 days with ≥ US $2 000 spend, management fee drops 20 % until target is met.
• World Wide Shades – custom blackout, light-filtering, and exterior window shades
• Shopify store, Average Order Value ≈ $300, ships in 7 days
• Daily ad budget: US $100 (≈ $3 000 / month) – ready to scale once ROAS is proven
Tracking & assets already in place
✓ GA4 + GTM + Elevar: purchase, add_to_cart, start_customizing, swatch_request
✓ Product feed with size / fabric variants + custom_labels for margin tiers
✓ Lifestyle images + 15-sec product video (vertical + landscape)
90-day performance goal
1. **Weeks 0-2** Analyze and make recommendations for two landing pages. Launch exact/phrase Search & Standard Shopping on Manual / Max Clicks → collect ≥ 30 conversions or 100 micro-conversions.
2. **Weeks 3-6** Switch to Maximize Conversions; add Display & YouTube remarketing; clean search terms.
3. **Weeks 7-12** Roll into one consolidated Performance Max + portfolio tROAS (target 450 %) and scale profitable asset groups.
Your responsibilities
• Keyword & negative-keyword research; build tight ad-group structure
• Merchant Center health: fix disapprovals, optimize titles/GTINs, maintain custom_labels
• Write / test RSA & Display creative (we’ll supply imagery)
• Weekly Looker-Studio report + 5-min Loom walkthrough
• Slack or Trello for day-to-day comms
Success metrics
• ≥ 2 % CTR on core keywords by Week 2
• CPA ≤ US $90 or ROAS ≥ 3× by Week 8
• Blended ROAS ≥ 4× by Day 90
What to include in your proposal
• Hourly rate **or** flat monthly fee (please quote both if possible)
• A 90-day roadmap mapped to the phases above (bullet points are fine)
• 1-3 e-commerce case studies—ideally with variant-heavy catalogs (e.g., apparel, furniture, blinds)
• Confirmation that feed edits and GA4 audits are included in the fee
Performance clause (negotiable)
If blended ROAS is below 2× after 60 days with ≥ US $2 000 spend, management fee drops 20 % until target is met.