Google Ads Search PPC Manager - GAds Certified Only - Lead Acquisition (Book Meeting)

Job description:
We are a web development company, we have set up a campaign which allows users to book a meeting with our specialists. The target for this ads campaign is to get as many meeting bookings as possible.

Target country:
United Kingdom

Successful Conversion:
Meeting booked

KPI:
Achieve a £160 or lower CPA

We have set up a campaign, including the following:
- Target persona
- Ad copy
- Keywords
- Landing page

We need a Google Ads expert to execute and manage the following tasks:
- Setup, monitoring and constant optimisation of the Google Ads Search campaign.
- Ad copy optimisation.
- Keyword research & optimisation.
- Setup and management of remarketing campaign.
- A/B testing optimisation
- Responsive ads (for the remarketing campaign).

Tracking and reporting:
- Google Analytics & Google Tag manager: setting up and managing
- Events to track: (CTA button clicks, form being filled out, device type, time on page, exit point, bounce rate, and any other recommendations)
- Reporting: must happen via Google Data Studio

Campaign monitoring:
- Daily monitoring
- Weekly optimisations

Communication:
- 15 minute daily meeting at the beginning of the campaign
- Weekly reporting and discussion meeting


Certifications required:
- Search - https://skillshop.exceedlms.com/student/path/18128-google-ads-search-certification
- Display for retargeting - https://skillshop.exceedlms.com/student/path/18061-google-ads-display-certification
- Measurement - https://skillshop.exceedlms.com/student/path/18330-google-ads-measurement-certification

What we don’t want:
- Outside tracking tools
- Fraud clicks software
- Campaign based on an existing template (copy paste campaign)