Google Ads Optimization for Lead Generation

My college in Sydney is struggling with its Google Ads performance. Despite a budget of $20,000 AUD, we're seeing only 1-2 leads per day and an alarmingly low conversion rate compared to previous months and years.

Your main responsibilities will include:
- Analyzing the current campaign and identifying areas for improvement
- Implementing changes to increase our lead count
- Optimizing for better conversion rates

The primary goal is to increase the number of leads generated from the campaign. Currently, all conversions are directed to our Course enrollment page.

Ideal skills and experience for the job include:
- Extensive experience with Google Ads
- Proven track record in lead generation
- Strong analytical skills to assess and improve campaign performance
- Ability to optimize campaigns for conversion rate