Google Ads Optimization & Health Improvement
Budget: ₹1,500 – ₹12,500 INR
Objective:
The goal is to optimize the Google Ads account and ensure all ads are running efficiently. The account health should be reviewed and improved, fixing any issues, and ultimately optimizing the ad campaigns to increase conversions and click-through rates.
Scope of Work:
Account Audit:
Perform an overall health check of the account.
Analyze current campaigns, ad groups, and keywords.
Review budget distribution and ad targeting.
Campaign Optimization:
Optimize the campaign structure.
Replace existing keywords with more relevant, high-performing keywords.
Implement negative keywords to reduce irrelevant clicks.
Refresh and improve ad copies for better performance.
Bid Strategy & Budgeting:
Analyze bid strategies and implement an effective one.
Optimize budget allocation, ensuring high-performing campaigns get more budget while low-performing ones receive less.
Tracking & Conversion Setup:
Set up and verify conversion tracking.
Integrate Google Analytics with Google Ads account.
Set up and optimize conversion goals.
A/B Testing:
Run A/B testing on ad copies and different targeting methods.
Test different bidding strategies and implement the best-performing one.
Reporting & Monitoring:
Regularly monitor campaigns and make necessary adjustments.
Provide performance reports on the account.
Final report should include improvements in conversion rates and click-through rates (CTR).
Deliverables:
Fully optimized Google Ads account with improved campaigns.
A detailed report showing performance improvements, including conversions and clicks.
Recommendations for future optimizations.
The goal is to optimize the Google Ads account and ensure all ads are running efficiently. The account health should be reviewed and improved, fixing any issues, and ultimately optimizing the ad campaigns to increase conversions and click-through rates.
Scope of Work:
Account Audit:
Perform an overall health check of the account.
Analyze current campaigns, ad groups, and keywords.
Review budget distribution and ad targeting.
Campaign Optimization:
Optimize the campaign structure.
Replace existing keywords with more relevant, high-performing keywords.
Implement negative keywords to reduce irrelevant clicks.
Refresh and improve ad copies for better performance.
Bid Strategy & Budgeting:
Analyze bid strategies and implement an effective one.
Optimize budget allocation, ensuring high-performing campaigns get more budget while low-performing ones receive less.
Tracking & Conversion Setup:
Set up and verify conversion tracking.
Integrate Google Analytics with Google Ads account.
Set up and optimize conversion goals.
A/B Testing:
Run A/B testing on ad copies and different targeting methods.
Test different bidding strategies and implement the best-performing one.
Reporting & Monitoring:
Regularly monitor campaigns and make necessary adjustments.
Provide performance reports on the account.
Final report should include improvements in conversion rates and click-through rates (CTR).
Deliverables:
Fully optimized Google Ads account with improved campaigns.
A detailed report showing performance improvements, including conversions and clicks.
Recommendations for future optimizations.