Google Ads, Google Adwords, PPC Marketing
Budget: €30 – €250 EUR
We are looking for a Google Ads professional/agency for PPC/SEM to improve our marketing campaigns.
The goal is to make the best use of the available budget to generate more leads.
We are "not" just looking for someone who can create a few ads (even if they are good) and then automatically set them to "cpc optimized", but someone who really knows how a/b testing works in terms of campaigns/ad groups etc, who can create dashboards/Kpi according to our specifications and appropriate reports, who can detect errors in conversions (Google Tag Manager) remarketing etc, who can "really" answer our questions professionally.
Very important to us is that there is absolute transparency in what you are doing, that you inform us in advance so that we are actively involved.
We are in the IT services and consulting business. We need someone with relevant knowledge or someone who has experience selling solutions/technical service or consulting intensive services. Our client base consists of businesses and self-employed individuals.
The following 4 services/campaigns are to be serviced.
1) IT Services (no repairs - pure services).
2) Apple services (no repairs - pure services).
3) Web design
4) Web development
Data is available for all of them. Ads for 1 and 2 are pretty well optimized for 3 and 4 you need to recreate.
So we are looking for someone who is familiar with Google best practices. They need to know what the following are and be able to set them up:
- Professional audit of previous campaigns
- A/B testing of ads/campaigns
- Set up conversions correctly
- Review ad groups/ads and redesign as needed
- Optimize campaigns/ad groups/ads
- Dashboards for KPIs and reports under Ads with performance comparisons etc. (no homemade reports in Excel)
- Technical optimization (Google Tag Manager, Wordpress), initial setup with testing.
- Provide guidance on how to improve landing pages, etc.
We expect knowledge transfer (i.e. answering all our questions, especially what we are interested in and why you are doing something). We don't have many questions, but the ones we do have need to be answered professionally and correctly. In the beginning, regular reports and chats - daily - are necessary. So there must be documentation of their work. We require fluid communication throughout the project.
We want a long-term cooperation. For this we would like to know:
- Who you are
- Your educational background
- Your work experience
- Your professional career
- how you keep your skills up to date, e.g. through continuing education courses
- Your references
In addition, we expect a concrete "offer" from you in advance, which includes "all your work steps, how you plan to proceed with the initialization setup in the first 30 days and then how you will proceed in the long term to successfully manage the project on a permanent basis.
At the beginning you will "only" be responsible for a budget of 400,- per month. If we see that you can do it, we will increase the budget and you will also share in the success of the campaign.
The goal is to make the best use of the available budget to generate more leads.
We are "not" just looking for someone who can create a few ads (even if they are good) and then automatically set them to "cpc optimized", but someone who really knows how a/b testing works in terms of campaigns/ad groups etc, who can create dashboards/Kpi according to our specifications and appropriate reports, who can detect errors in conversions (Google Tag Manager) remarketing etc, who can "really" answer our questions professionally.
Very important to us is that there is absolute transparency in what you are doing, that you inform us in advance so that we are actively involved.
We are in the IT services and consulting business. We need someone with relevant knowledge or someone who has experience selling solutions/technical service or consulting intensive services. Our client base consists of businesses and self-employed individuals.
The following 4 services/campaigns are to be serviced.
1) IT Services (no repairs - pure services).
2) Apple services (no repairs - pure services).
3) Web design
4) Web development
Data is available for all of them. Ads for 1 and 2 are pretty well optimized for 3 and 4 you need to recreate.
So we are looking for someone who is familiar with Google best practices. They need to know what the following are and be able to set them up:
- Professional audit of previous campaigns
- A/B testing of ads/campaigns
- Set up conversions correctly
- Review ad groups/ads and redesign as needed
- Optimize campaigns/ad groups/ads
- Dashboards for KPIs and reports under Ads with performance comparisons etc. (no homemade reports in Excel)
- Technical optimization (Google Tag Manager, Wordpress), initial setup with testing.
- Provide guidance on how to improve landing pages, etc.
We expect knowledge transfer (i.e. answering all our questions, especially what we are interested in and why you are doing something). We don't have many questions, but the ones we do have need to be answered professionally and correctly. In the beginning, regular reports and chats - daily - are necessary. So there must be documentation of their work. We require fluid communication throughout the project.
We want a long-term cooperation. For this we would like to know:
- Who you are
- Your educational background
- Your work experience
- Your professional career
- how you keep your skills up to date, e.g. through continuing education courses
- Your references
In addition, we expect a concrete "offer" from you in advance, which includes "all your work steps, how you plan to proceed with the initialization setup in the first 30 days and then how you will proceed in the long term to successfully manage the project on a permanent basis.
At the beginning you will "only" be responsible for a budget of 400,- per month. If we see that you can do it, we will increase the budget and you will also share in the success of the campaign.