Google Ads & Facebook Ads Executive -- 2

Job ID: 31638549

Budget: ₹16,000 – ₹20,000 INR

Salary range per month: ₹16,000 - ₹20,000
Employment Type: Full Time

We are looking for a Google Ads & Facebook Ads Executive to manage our clients’ Google Ads and Facebook + Instagram Ads accounts.


Responsibilities:

- Perform daily account management on Google and Facebook/Instagram Ads or other ad platforms for a variety of clients.

- Understand client goals, create and execute strategies to exceed defined goals.

-Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid advertising as per client goals for the respective advertising channels.

- Generate weekly and monthly client reporting for all major metrics - goals tracking, revenue tracking and other paid advertising initiatives.

- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of improvement.

- Communication with the team and clients on project development, timelines, and results.

- Work with leadership to explain and modify strategic plans.

- Understand and stay current on industry trends, competitive landscape and the like.

- Understanding client goals, create and execute strategies to achieve mutually defined goals

- Give strategic insights on the landing page, ad creative and overall ad performance.

- Handling reporting and analysis of digital activities, providing crucial insights into further sales and marketing opportunities, and effectively communicating this to the client.

- Maintaining the digital advertising budget and track success metrics

- Managing social media ad operations and performance of client accounts, interacting with both internal and external stakeholders.


Qualifications:

- Experience in Search Engine Marketing (SEM) / Pay-per-click (PPC) and Social Media Advertising

- Experience in ecommerce paid advertising, both on Google and Facebook + Instagram

- Experience in Social Media Paid Marketing

- Sound knowledge of Facebook Business Manager

- Ability to learn new industries and new business types quickly and apply this knowledge to internet marketing initiatives and achieving client goals

- Google Ads and Facebook certification is a plus

- Working knowledge of HTML5, CSS, JavaScript, and WordPress (Coding skills would earn you brownie points)

- Part-timers, freelancers and agencies (that can let an employee on hire) can also apply

- Freshers need not apply. Your resume needs to have at least 1 year of consistent advertising experience.


Soft Skills:

- Excellent communication and interpersonal skills

- Industrious research skills and an aptitude to identify and resolve problems

- Well-organised and is deadline-oriented

- A go-getter with the ability to multi-task for different projects

- Independent - one who takes complete ownership/responsibility of assigned projects

- We do want the above, however, we also want someone who is creative and can have fun at the same time.