Google Ads Campaign Optimization & KPI Setup

I run an IT services website in Dubai and I'm in need of a Google Ads expert to review my ad campaigns. I've been using various AI tools (Deep Seek for text and Gemini for configuration) but some elements remain unclear.

Key Project Requirements:
- Comprehensive review of existing Google Ads campaigns.
- Optimization of campaign components to improve click-through and conversion rates, and reduce cost per click.
- Assistance in goal-setting and defining key performance indicators (KPIs) for future campaigns.

Ideal Skills and Experience:
- Proven expertise in Google Ads
- Strong analytical skills to interpret campaign data
- Experience in setting and refining ad campaign goals
- Previous work in IT service promotion is a plus.