Google Ads Audit Restructure

We have a google ads account that has been in place since 2006. We have continued to maintain it and have used multiple Agencies since then to provide on going maintenance. We have most recently been using opteo to aid in on going maintenance. Unfortunatley our account has fell behind the times a bit. We are not following best practices and we are not using all of the availabile Ads types (ex. dynamic keyword insertion) Our keywords and negative keywords are pretty well set, but we are looking for assistance with our Ad Copy, Ad Types, and overall account audit to follow best practices. I am looking for a quote to:

- Provide general audit of account and update as needd
- Restructure our ads account to meet best practices
- Create updated ad copy to increase CTR
- Perform optimizations to reduce CPC and increase conversions