Google Ads & Analytics Specialist -- 2
Budget: $30 – $250 USD
We are seeking an experienced Google Ads Specialist to manage paid advertising for two separate service-based businesses:
Construction Company
Security Services Company
This role includes setting up two brand-new Google Ads accounts, migrating existing campaigns into the new accounts, and implementing advanced tracking and performance optimization.
This is a long-term, monthly partnership focused on generating high-quality leads, lowering cost per acquisition, and maximizing ROI.
Scope of Work
Google Ads Setup + Migration
Create and properly structure two new Google Ads accounts
Rebuild and migrate existing campaigns into the new accounts
Set up search, display, and remarketing campaigns
Proper campaign structuring (by service, location, and intent)
Build keyword strategy for local service-based lead generation
Write high-converting ad copy and implement extensions
Set up negative keyword strategy
Budget allocation and bid strategy optimization
Tracking & Analytics Setup
Full GA4 setup and configuration
Google Tag Manager implementation
Proper conversion tracking setup (form submissions, calls, booked appointments)
Call tracking integration
Event tracking and goal configuration
Cross-account tracking validation
Ensure accurate attribution and reporting
Ongoing Optimization
Weekly campaign monitoring and optimization
Improve CTR and Quality Score
Reduce CPC and cost per lead
A/B testing (ads, extensions, landing pages if applicable)
Bid adjustments and scaling high-performing campaigns
Ongoing negative keyword expansion
Performance scaling based on data
Responsibilities
Ensure smooth transition from old campaigns to new accounts
Maintain or improve performance after migration
Increase qualified lead volume
Provide structured monthly reports with clear KPIs
Focus on measurable ROI
Deliverables
Two fully optimized Google Ads accounts
Migrated and properly structured campaigns
Fully configured GA4 + GTM tracking
Accurate conversion tracking system
Ongoing monthly management and optimization
Monthly performance reports
Requirements
Proven experience creating Google Ads accounts from scratch
Proven experience migrating campaigns between accounts
Strong experience in local lead generation
Advanced knowledge of GA4 and Google Tag Manager
Experience with call tracking setup
Google Ads Certified preferred
Data-driven and results-focused
Budget
Monthly fixed rate for managing both companies
How to Apply
Please include:
Case studies with measurable results (CPL, ROI, conversion improvements)
Experience with service-based local businesses
Your monthly fee for managing two accounts
Timeline for setup and migration
Tools you use for Google Ads and analytics
Applicants without proven results or case studies will not be considered.
Construction Company
Security Services Company
This role includes setting up two brand-new Google Ads accounts, migrating existing campaigns into the new accounts, and implementing advanced tracking and performance optimization.
This is a long-term, monthly partnership focused on generating high-quality leads, lowering cost per acquisition, and maximizing ROI.
Scope of Work
Google Ads Setup + Migration
Create and properly structure two new Google Ads accounts
Rebuild and migrate existing campaigns into the new accounts
Set up search, display, and remarketing campaigns
Proper campaign structuring (by service, location, and intent)
Build keyword strategy for local service-based lead generation
Write high-converting ad copy and implement extensions
Set up negative keyword strategy
Budget allocation and bid strategy optimization
Tracking & Analytics Setup
Full GA4 setup and configuration
Google Tag Manager implementation
Proper conversion tracking setup (form submissions, calls, booked appointments)
Call tracking integration
Event tracking and goal configuration
Cross-account tracking validation
Ensure accurate attribution and reporting
Ongoing Optimization
Weekly campaign monitoring and optimization
Improve CTR and Quality Score
Reduce CPC and cost per lead
A/B testing (ads, extensions, landing pages if applicable)
Bid adjustments and scaling high-performing campaigns
Ongoing negative keyword expansion
Performance scaling based on data
Responsibilities
Ensure smooth transition from old campaigns to new accounts
Maintain or improve performance after migration
Increase qualified lead volume
Provide structured monthly reports with clear KPIs
Focus on measurable ROI
Deliverables
Two fully optimized Google Ads accounts
Migrated and properly structured campaigns
Fully configured GA4 + GTM tracking
Accurate conversion tracking system
Ongoing monthly management and optimization
Monthly performance reports
Requirements
Proven experience creating Google Ads accounts from scratch
Proven experience migrating campaigns between accounts
Strong experience in local lead generation
Advanced knowledge of GA4 and Google Tag Manager
Experience with call tracking setup
Google Ads Certified preferred
Data-driven and results-focused
Budget
Monthly fixed rate for managing both companies
How to Apply
Please include:
Case studies with measurable results (CPL, ROI, conversion improvements)
Experience with service-based local businesses
Your monthly fee for managing two accounts
Timeline for setup and migration
Tools you use for Google Ads and analytics
Applicants without proven results or case studies will not be considered.