Google AdWords Lead Generation Campaign

I'm looking for a skilled Google AdWords professional to help generate more leads for my business. The focus will be on both B2B and B2C leads, utilizing the Search Network for ad placements.

Ideal Skills:
- Proven experience in Google AdWords
- Expertise in lead generation strategies
- Familiarity with both B2B and B2C marketing

Please provide a comprehensive plan on how you intend to achieve these objectives.