B2B Focused SEM Campaign

I am seeking a seasoned digital marketing professional to run a targeted SEM campaign with the primary goal of generating B2B leads.

Key Platforms:
- Google Ads
- LinkedIn

Responsibilities:
Campaign Strategy & Planning:
• Develop and implement comprehensive Google Ads (Search, Display, Shopping, YouTube) and LinkedIn Ads campaigns aligned with business objectives.
• Conduct thorough keyword research, audience targeting, and competitive analysis.
• Define campaign goals, KPIs, and budgets.

Campaign Execution & Management:
• Set up, manage, and optimize campaigns across Google Ads and LinkedIn Ads platforms.
• Create and manage ad copy, landing pages, and creative assets.
• Monitor campaign performance, identify areas for improvement, and implement optimization strategies.
• Manage bidding strategies and budget allocation.

Performance Analysis & Reporting:
• Track and analyze campaign performance using Google Analytics, Google Ads, LinkedIn Campaign Manager, and other relevant tools.
• Generate regular performance reports and provide actionable insights.
• Conduct A/B testing and implement data-driven optimizations.
• Provide reports on campaign performance, and recommendations to improve future campaigns.

Skills:
• Strong understanding of Google Ads (Search, Display, Shopping, YouTube) and LinkedIn Ads platforms.
• Proficiency in keyword research, audience targeting, and campaign optimization.
• Excellent analytical and problem-solving skills.
• Strong communication and collaboration skills.