Expert PPC & SEO Digital Marketer Needed

Thank you for having me. I'sunil kumar, a digital marketer specializing in SEO and Meta Ads. I’ve worked on optimizing websites to rank higher on search engines through keyword research, on-page and off-page SEO, and technical audits. On the paid side, I manage and optimize Meta (Facebook and Instagram) ad campaigns, focusing on audience targeting, A/B testing, and budget efficiency to drive conversions. I’m passionate about data-driven strategies and always aim to balance creativity with performance. I’m excited about opportunities where I can help scale online visibility and ROI."


Parameters for ppc


1. Keywords (for Search Ads like Google Ads)
The words/phrases users type into the search engine.

Match types: Broad match, phrase match, exact match, negative keywords.

2. Targeting
Location – Where your ads will show (country, city, radius).

Device – Mobile, desktop, or tablet targeting.

Demographics – Age, gender, income level.

Time/Day – When ads run (e.g., business hours only).

Audience – Interests, behaviors, remarketing lists, lookalikes.

3. Budget & Bidding
Daily budget – How much you're willing to spend each day.

Bid strategy – Manual CPC, Maximize conversions, Target ROAS, etc.

CPC (Cost Per Click) – Amount paid for each click.

CPM (Cost Per Mille) – Cost per 1,000 impressions (used in display ads).

4. Ad Copy & Creatives
Headline, Description – Clear, relevant, and compelling text.

Call to Action (CTA) – e.g., “Buy Now,” “Get a Quote,” “Learn More.”

Ad extensions – Sitelinks, call extensions, location, etc.

5. Landing Page
Where the ad traffic lands. It must be:

Relevant to the ad

Fast-loading

Mobile-friendly

Optimized for conversions (forms, CTAs)

6. Conversion Tracking
Tracks what happens after a click (e.g., sale, sign-up).

Helps you calculate ROI, optimize campaigns.

7. Quality Score (Google Ads)
Score (1–10) based on: