Dir. of Marketing
Budget: $8 – $15 USD
Responsibilities
Develop/maintain comprehensive marketing calendar.
Manage all social profiles/platforms: Facebook, Instagram, LinkedIn, YouTube, et al.
Design social posts, thumbnails, print materials, flyers, slides, etc. (Canva, Adobe, et al.)
Upload/publish all social posts (videos, photos, captions, optimizations, etc.)
Maintain cross-platform brand continuity (fonts, colors, photos, naming conventions, URLs, usernames, etc.) Maintain website (blog entries, featured content, links, etc.)
Manage/collect online reviews (Google My Business, Zillow, Yelp, et al.)
Develop/maintain Listing/Buyer presentations/packets
Produce/distribute weekly email newsletter. Manage list accuracy.
Oversee cross-platform analytics (Google, Facebook, et al.)
Construct/publish social and search digital advertisements (audience targeting/retargeting, PPC, etc.) Manage direct/private messages
Manage lead routing and syndication (CRM, LMS, etc.)
Coordinate/complete postcard/mailer distribution
Monitor online reputation/effectiveness (Google Alerts, SenderScore, domain authority, Facebook/Google account reprimands, etc.)
Manage all digital profiles/pages (third-party search portals, agent directories, online profiles, etc.) Promote/manage open houses (virtual-, private-, and public-facing)
Promote/manage events (client parties, community events, sponsorships, etc.)
Oversee all video content (pre-production, production, and post-production)
Source/submit all award/accolade applications (RealTrends, BombBomb, et al.)
Source/manage PR opportunities (podcasts, panels, etc.)
Manage all third-party marketing vendors (e.g. BoomTown, CoreFact, BombBomb, videographer, et al.)
Develop/maintain comprehensive marketing calendar.
Manage all social profiles/platforms: Facebook, Instagram, LinkedIn, YouTube, et al.
Design social posts, thumbnails, print materials, flyers, slides, etc. (Canva, Adobe, et al.)
Upload/publish all social posts (videos, photos, captions, optimizations, etc.)
Maintain cross-platform brand continuity (fonts, colors, photos, naming conventions, URLs, usernames, etc.) Maintain website (blog entries, featured content, links, etc.)
Manage/collect online reviews (Google My Business, Zillow, Yelp, et al.)
Develop/maintain Listing/Buyer presentations/packets
Produce/distribute weekly email newsletter. Manage list accuracy.
Oversee cross-platform analytics (Google, Facebook, et al.)
Construct/publish social and search digital advertisements (audience targeting/retargeting, PPC, etc.) Manage direct/private messages
Manage lead routing and syndication (CRM, LMS, etc.)
Coordinate/complete postcard/mailer distribution
Monitor online reputation/effectiveness (Google Alerts, SenderScore, domain authority, Facebook/Google account reprimands, etc.)
Manage all digital profiles/pages (third-party search portals, agent directories, online profiles, etc.) Promote/manage open houses (virtual-, private-, and public-facing)
Promote/manage events (client parties, community events, sponsorships, etc.)
Oversee all video content (pre-production, production, and post-production)
Source/submit all award/accolade applications (RealTrends, BombBomb, et al.)
Source/manage PR opportunities (podcasts, panels, etc.)
Manage all third-party marketing vendors (e.g. BoomTown, CoreFact, BombBomb, videographer, et al.)