Digital Marketing Strategist for AI School

I need a digital marketing expert to run an ad campaign for my AI school on Google and Meta platforms. The website is functional, the focus now is on driving the campaign to generate leads/enrollments primarily targeting parents of students.

Key Responsibilities:
- Conduct keyword research to optimize ad visibility
- Set up conversion tracking to assess campaign effectiveness
- Create or source appropriate campaign assets (images, infographics)

Ideal Skills:
- Proven experience in digital marketing, particularly with Google and Meta
- Proficiency in keyword research and conversion tracking
- Graphic design skills or strong network of designers
- Understanding of the education sector is a plus.

Please include examples of previous ad campaigns you've managed, particularly those targeting parents or in the education sector. Thank you.