Consult, Setup & Optimise a Google advertising campaign targeting tourists searching for 'things to do...' in my region
Budget: $750 – $1,500 AUD
A proposal is required to win this project. *** Generic responses will be ignored ***
I am a tourism experience operator, running guided tours on quad bikes. I want anyone looking for ideas about what to do when they come on holiday in my area to get visibility of my brand and activity. I am seeking to establish a campaign that attracts customers to my website who are researching ideas for 'things to do' in the geographic area where my business resides. Those geographic areas are port stephens, newcastle, nelson bay, anna bay. All in Australia. So by example, they might search "things to do in Port Stephens", "best activities in nelson Bay" etc
I am a prolific advertiser, so I have many images, videos and CTAs that can be used. The creative assets are here https://drive.google.com/drive/folders/1o5MRAB9mShKEtHbUOwGjlu3_FD2iWb2g?usp=drive_link. There are also many photographic images, all of which you can find on my website at https://quadbikeking.com.au
I already have Adwords setup, I have products approved in Google merchant center, but I have not run this campaign before.
Key Responsibilities:
- Strategising one or more campaigns that can best address the target market
- Geographic targeting: Our campaign needs to focus strictly on potential tourists coming to our regional area.
- Keyword strategy: Gathering a list of potential search terms
- Specific audience outreach: The aim is to effectively reach and interact with the group of tourists exploring activities within our region
- Possible landing page strategy
- Optimising the campaign over a period of months to eliminate wasted spend and increase spend where it works.
The initial campaign budget will be AUD$200/day.
My average sale is AUD$450.
The demographics of our most recent 100 customers is attached. We survey them in person.
I'm looking for someone with:
- A background in Google Advertising, especially in geographic and interest group targeting.
- Proven track record in increasing brand awareness using Google Advertising.
The primary goal is conversion.
I am a tourism experience operator, running guided tours on quad bikes. I want anyone looking for ideas about what to do when they come on holiday in my area to get visibility of my brand and activity. I am seeking to establish a campaign that attracts customers to my website who are researching ideas for 'things to do' in the geographic area where my business resides. Those geographic areas are port stephens, newcastle, nelson bay, anna bay. All in Australia. So by example, they might search "things to do in Port Stephens", "best activities in nelson Bay" etc
I am a prolific advertiser, so I have many images, videos and CTAs that can be used. The creative assets are here https://drive.google.com/drive/folders/1o5MRAB9mShKEtHbUOwGjlu3_FD2iWb2g?usp=drive_link. There are also many photographic images, all of which you can find on my website at https://quadbikeking.com.au
I already have Adwords setup, I have products approved in Google merchant center, but I have not run this campaign before.
Key Responsibilities:
- Strategising one or more campaigns that can best address the target market
- Geographic targeting: Our campaign needs to focus strictly on potential tourists coming to our regional area.
- Keyword strategy: Gathering a list of potential search terms
- Specific audience outreach: The aim is to effectively reach and interact with the group of tourists exploring activities within our region
- Possible landing page strategy
- Optimising the campaign over a period of months to eliminate wasted spend and increase spend where it works.
The initial campaign budget will be AUD$200/day.
My average sale is AUD$450.
The demographics of our most recent 100 customers is attached. We survey them in person.
I'm looking for someone with:
- A background in Google Advertising, especially in geographic and interest group targeting.
- Proven track record in increasing brand awareness using Google Advertising.
The primary goal is conversion.