Adwords/Pay Per Click Optimisation

I have a pre-existing site with Google Adwords account that has not been reviewed for a year or so.
Need an experienced individual to review & optimise adwords. If charges are reasonable I may consider continuing monthly contract.

Need adwords optimised for a specific geographical area in the UK
Obviously just don't want more clicks but more conversions.
I will send you website address after your initial bid. In your bid, please give some idea of your experience and you ideas for optimising/developing adwords campaign.