Adwords Lead Generation for Fencing Co

I'm seeking a Google Adwords expert to help my client who is a fencing company generate leads. The primary focus of this campaign is to attract homeowners within their local area.

Key objectives:
- Increase quality leads through targeted ad campaigns
- Focus on homeowners as the primary audience

Ideal candidates should have:
- Proven experience with Google Adwords
- Expertise in lead generation strategies
- Understanding of targeting demographics effectively
- Familiarity with local area targeting

Please, provide a strategy outline and previous success stories in your proposal.