Adword Campaign Optimization for Cost Reduction

I'm looking for a skilled professional to boost the current performance of my AdWords campaign. Our focus is to enhance overall return, particularly by decreasing the cost per click.

Key objectives:
- Improve Ad Copy: Crafting compelling, engaging ad copy that drives clicks
- Targeting Refinement: Ensuring the ads are reaching and engaging with the right audience
- Landing Page Optimization: Ensuring the landing pages are enticing and aligned with our ad content

Ideally, the selected freelancer should have:
- Proven expertise in Google AdWords
- Strong analytical skills
- Experience in A/B Testing
- Understanding of conversion tracking (especially phone calls)
- Creative copywriting skills

Your primary goal would be to increase the campaign's overall ROI by reducing the cost per click, while maintaining or increasing the number of phone call conversions.