AdWords Campaign for Android Game

We are seeking an experienced digital marketer to create and manage a Google AdWords campaign aimed at driving cost-effective installs for our Android game. Our goal is to maximize the number of high-quality installs while keeping the cost per install (CPI) as low as possible.

Responsibilities:
Campaign Strategy & Setup: Develop a comprehensive AdWords strategy focused on targeting the right audience to achieve low-cost installs.
Keyword Research: Identify and optimize keywords that will attract potential players interested in our game.
Ad Creation: Design compelling ad copy and creatives that highlight the unique features of our game and encourage downloads.
Bid Management: Implement effective bid strategies to optimize ad spend and reduce CPI.
A/B Testing: Continuously test and refine ads, keywords, and targeting to improve performance.
Performance Tracking: Monitor and analyze campaign performance metrics, making necessary adjustments to improve results.
Reporting: Provide regular reports detailing campaign performance, including CPI, install volume, and other key metrics.
Requirements:
Proven experience in managing successful AdWords campaigns, specifically for mobile apps or games.
In-depth knowledge of Google AdWords, including keyword research, ad copywriting, and bid management.
Experience in lowering CPI and acquiring high-quality users.
Ability to analyze data and make data-driven decisions to optimize the campaign.
Strong communication skills and ability to provide clear, actionable reports.
Deliverables:
A fully managed AdWords campaign that drives installs at a low CPI.
Detailed performance reports with insights and recommendations.
Ongoing optimization to ensure the campaign continues to perform efficiently.