yourCFO Needs Performance Marketing Specialist

Performance Marketing Project Brief – yourCFO

Objective:
We are seeking a performance marketing specialist (freelancer or contractor) to manage and optimize our paid digital marketing efforts on a monthly, ongoing basis. This includes strategy, execution, tracking, and ongoing optimization of campaigns across key digital channels.

Scope of Work
1. Paid Campaign Management
• Google Ads (Search + Display):
o Campaign setup and management (keyword targeting, ad copies, bidding)
o Monthly budget allocation strategy
o Negative keyword optimization
• LinkedIn Campaigns:
o Targeting decision-makers in Indian SMEs and startup sectors
o Sponsored content, lead gen forms, retargeting
o A/B testing of creatives and CTAs
2. Performance Analytics
• Set up conversion tracking and goals in Google Analytics, GTM, and LinkedIn Insights.
• Provide monthly performance dashboards and insights:
o Cost-per-lead (CPL)
o Click-through-rate (CTR)
o Quality score
o ROAS (Return on Ad Spend)
• Recommendations on reallocating ad spend based on results
3. Content Alignment
• Collaborate with our internal content/branding team to ensure campaign messages align with brand voice.
• Recommend high-performing content types based on campaign performance (e.g., case studies, lead magnets, landing pages)
4. Ongoing Optimization
• Weekly campaign audits
• A/B testing of ads and landing pages
• Performance-based tweaks to targeting, copy, and creative

Deliverables
• Monthly media plan + spend forecast
• Campaign creatives (copy + format recommendations)
• Setup and maintenance of tracking (GA, GTM, etc.)
• Bi-weekly summary report
• Monthly strategic review call

Requirements
• Experience in B2B SaaS or financial/professional services preferred
• Fluent in ROI-focused decision-making
• Tools: Google Ads, GA4, LinkedIn Campaign Manager, Tag Manager, Looker Studio or similar

Engagement Model
• Monthly retainer OR project-based (based on agreed KPIs)
• Start Date: 10/08/2025
• Duration: Ongoing, with quarterly review