iGaming Google Ads Lead Campaign

I run an iGaming brand that is ready to scale and I want a Google Ads specialist who already knows the gambling compliance landscape inside-out. My single, clear objective is to generate a steady flow of qualified new-customer leads. To reach them we will focus on the Search Network and Display Network; experience obtaining the necessary Google gambling certifications and keeping ads policy-compliant is therefore essential.

Here’s what I need from you:
• A keyword and audience strategy built for “first-time depositors” in regulated markets.
• Campaign structure, ad copy, and creative tailored separately for Search and Display.
• Accurate conversion tracking (first-time registration and funded account) pushed into Google Ads and GA4 so we can optimise to Cost-per-Lead.
• Ongoing bidding and placement optimisation, weekly performance reviews, and rapid creative testing to keep CPAs within target.
• Clear, actionable reports that I can hand straight to the C-suite.

Acceptance criteria for each milestone will be simple: policy approval, campaigns live, tracking firing correctly, and cost-per-lead trending down week-over-week. If you have proved results in the gambling vertical and can start immediately, let’s talk.