E-commerce Sales Ads Campaign
Budget: ₹1,500 – ₹12,500 INR
My goal is straightforward: I need our line of physical products to generate more sales through well-structured, tightly optimised campaigns on Google Ads, Facebook Ads and Instagram Ads.
The product catalogue is ready, pixels and conversion tracking tags are already installed, and creative assets exist in multiple formats. What’s missing is a cohesive, data-driven performance marketing approach that unifies search, shopping, display and social placements into one revenue-focused funnel.
Here’s what I expect delivered:
• Channel strategy that aligns spend across Google Ads, Facebook Ads and Instagram Ads for maximum ROAS.
• Campaign build-out—including keyword sets, audience segments, ad groups, copy and creative variations—mapped to each stage of the funnel.
• Conversion tracking verification and any required event or feed refinements to ensure data flows cleanly into Google Analytics and the ad platforms.
• Bid, budget and creative optimisation for at least two full learning cycles, with clear documentation of changes.
• Weekly performance summaries highlighting spend, revenue, CPA/ROAS and next-step recommendations.
Acceptance criteria: campaigns must exit the learning phase on all three platforms and achieve a combined ROAS uplift within the first month, evidenced by platform dashboards and analytics reports.
The product catalogue is ready, pixels and conversion tracking tags are already installed, and creative assets exist in multiple formats. What’s missing is a cohesive, data-driven performance marketing approach that unifies search, shopping, display and social placements into one revenue-focused funnel.
Here’s what I expect delivered:
• Channel strategy that aligns spend across Google Ads, Facebook Ads and Instagram Ads for maximum ROAS.
• Campaign build-out—including keyword sets, audience segments, ad groups, copy and creative variations—mapped to each stage of the funnel.
• Conversion tracking verification and any required event or feed refinements to ensure data flows cleanly into Google Analytics and the ad platforms.
• Bid, budget and creative optimisation for at least two full learning cycles, with clear documentation of changes.
• Weekly performance summaries highlighting spend, revenue, CPA/ROAS and next-step recommendations.
Acceptance criteria: campaigns must exit the learning phase on all three platforms and achieve a combined ROAS uplift within the first month, evidenced by platform dashboards and analytics reports.