E-commerce SEO & Google Ads Specialist
Budget: $8 – $15 USD
Freelancer Job Post: WordPress SEO & Google Ads Specialist for Pool Accessories Independent Website
We are launching a pool accessories independent website built on the WordPress platform. To boost our online visibility, drive targeted traffic, and increase sales conversions, we are seeking a skilled SEO & Google Ads Specialist with hands-on experience in e-commerce niche markets.
Job Responsibilities
1. WordPress SEO Optimization
◦ Conduct comprehensive keyword research tailored to the pool accessories industry, including long-tail keywords for product pages, blog posts, and category pages.
◦ Optimize on-page elements: meta titles, meta descriptions, URL structures, image alt texts, heading tags (H1-H6), and internal linking strategies to improve organic search rankings.
◦ Perform technical SEO audits for the WordPress site, fixing issues like broken links, slow page loading speed, mobile responsiveness, and XML sitemap submission to Google Search Console.
◦ Develop and execute off-page SEO tactics, such as high-quality backlink building, guest posting on relevant home & garden or pool care blogs, and local SEO optimization (if targeting specific regions).
2. Google Ads Campaign Management
◦ Set up and optimize Google Search Ads, Shopping Ads (for pool accessories products), and Display Ads campaigns to target potential customers searching for pool parts, maintenance tools, and related accessories.
◦ Manage keyword bidding strategies, ad copy creation, and landing page alignment to maximize CTR, reduce CPC, and improve conversion rates.
◦ Conduct regular A/B testing on ad creatives, headlines, and landing page content to refine campaign performance.
◦ Monitor campaign metrics (impressions, clicks, conversions, ROI) daily, provide weekly performance reports, and adjust strategies based on data insights.
3. General Requirements
◦ Integrate Google Analytics 4 (GA4) and Google Search Console with the WordPress site to track user behavior and organic search performance.
◦ Provide actionable recommendations for ongoing SEO and ads optimization to sustain long-term growth.
Requirements
1. Proven experience (2+ years) in WordPress SEO optimization and Google Ads management, with a portfolio of successful e-commerce projects, preferably in the home & garden or pool accessories niche.
2. In-depth knowledge of WordPress SEO plugins (e.g., Yoast SEO, Rank Math) and technical SEO best practices for WordPress sites.
3. Proficiency in Google Ads, Google Analytics 4, Google Search Console, and keyword research tools (e.g., Ahrefs, SEMrush, Ubersuggest).
4. Strong understanding of e-commerce customer journey and how to align SEO/ads strategies with conversion goals.
5. Excellent English communication skills, able to write clear reports and communicate progress effectively.
6. Self-motivated, results-driven, and able to meet project deadlines.
What We Offer
1. Competitive remuneration package, negotiable based on experience and campaign performa...
We are launching a pool accessories independent website built on the WordPress platform. To boost our online visibility, drive targeted traffic, and increase sales conversions, we are seeking a skilled SEO & Google Ads Specialist with hands-on experience in e-commerce niche markets.
Job Responsibilities
1. WordPress SEO Optimization
◦ Conduct comprehensive keyword research tailored to the pool accessories industry, including long-tail keywords for product pages, blog posts, and category pages.
◦ Optimize on-page elements: meta titles, meta descriptions, URL structures, image alt texts, heading tags (H1-H6), and internal linking strategies to improve organic search rankings.
◦ Perform technical SEO audits for the WordPress site, fixing issues like broken links, slow page loading speed, mobile responsiveness, and XML sitemap submission to Google Search Console.
◦ Develop and execute off-page SEO tactics, such as high-quality backlink building, guest posting on relevant home & garden or pool care blogs, and local SEO optimization (if targeting specific regions).
2. Google Ads Campaign Management
◦ Set up and optimize Google Search Ads, Shopping Ads (for pool accessories products), and Display Ads campaigns to target potential customers searching for pool parts, maintenance tools, and related accessories.
◦ Manage keyword bidding strategies, ad copy creation, and landing page alignment to maximize CTR, reduce CPC, and improve conversion rates.
◦ Conduct regular A/B testing on ad creatives, headlines, and landing page content to refine campaign performance.
◦ Monitor campaign metrics (impressions, clicks, conversions, ROI) daily, provide weekly performance reports, and adjust strategies based on data insights.
3. General Requirements
◦ Integrate Google Analytics 4 (GA4) and Google Search Console with the WordPress site to track user behavior and organic search performance.
◦ Provide actionable recommendations for ongoing SEO and ads optimization to sustain long-term growth.
Requirements
1. Proven experience (2+ years) in WordPress SEO optimization and Google Ads management, with a portfolio of successful e-commerce projects, preferably in the home & garden or pool accessories niche.
2. In-depth knowledge of WordPress SEO plugins (e.g., Yoast SEO, Rank Math) and technical SEO best practices for WordPress sites.
3. Proficiency in Google Ads, Google Analytics 4, Google Search Console, and keyword research tools (e.g., Ahrefs, SEMrush, Ubersuggest).
4. Strong understanding of e-commerce customer journey and how to align SEO/ads strategies with conversion goals.
5. Excellent English communication skills, able to write clear reports and communicate progress effectively.
6. Self-motivated, results-driven, and able to meet project deadlines.
What We Offer
1. Competitive remuneration package, negotiable based on experience and campaign performa...
Related categories:
Internet Marketing
SEO
Link Building
WordPress
Marketing
Keyword Research
A/B Testing
Google Ads