E-commerce Paid Advertising Specialist Needed

Job ID: 40138291

Budget: €30 – €250 EUR

We are looking for an experienced paid advertising specialist to create, manage, and optimize Google Ads and Meta (Facebook/Instagram) campaigns for an e-commerce website selling home décor and interior design products, including decorative items, lighting, and lifestyle accessories.

The objective is to drive qualified traffic and increase conversions through well-structured campaigns, proper audience targeting, and performance-driven optimization. This project is strictly focused on paid advertising. No SEO or website development work is required.
The freelancer must demonstrate a clear understanding of e-commerce advertising, conversion tracking, and budget efficiency. Generic campaign setups or copy-paste strategies are not acceptable.

Scope of Work
* Google Ads campaign setup and/or optimization (Search, Shopping, Performance Max if appropriate)
* Meta Ads campaign setup and/or optimization (Facebook and Instagram)
* Audience research and targeting strategy
* Conversion tracking and event validation
* Budget allocation and bidding strategy
* Ongoing performance optimization

Requirements
* Proven experience managing Google Ads and Meta Ads for e-commerce
* Ability to explain strategy and decisions clearly
* Experience optimizing for conversions and ROAS
* No automated or black-box ad management approaches

Deliverables
* Fully structured and optimized ad campaigns
* Verified tracking and conversion setup
* Performance summary with optimization plan

To Apply
Please include:
* Examples of similar e-commerce ad campaigns
* Your proposed approach for this project