E-commerce Google Ads Sales Boost

I run an online store and need to push revenue higher through Google Ads. My immediate priority is a focused campaign promoting two key categories—our Popular Items and our New Arrivals—so every ad, keyword, audience segment, and bid strategy should be built to convert interest in those collections directly into paid orders.

Here’s what I need from the engagement:

• Campaign build-out and structure aligned with Google best practices (Search, Performance Max or Shopping—use whichever mix you know will convert).
• Product-level targeting and ad copy that highlights the urgency and desirability of our Popular Items and showcases the fresh appeal of New Arrivals.
• Full conversion tracking: Google Tag Manager, enhanced e-commerce events, and remarketing lists so we can see real sales, not just clicks.
• Ongoing optimisation—negative keyword pruning, bid adjustments, A/B ad testing, audience refinements, and feed health checks.
• Clear weekly reports summarising spend, ROAS, and next-step actions.

Acceptance criteria: campaigns must be live and tracking conversions within seven days of project start, hit break-even ROAS by week two, and show steady uplift thereafter.

Access to the ad account, product feed, and analytics will be provided right after kickoff. If you’re ready to turn targeted traffic into sales for these two categories, let’s get started.