YouTube Video Ads Campaign Setup
Budget: ₹400 – ₹750 INR
I want to launch a dedicated Search ads,Video campaign in Google Ads that focuses on driving real product purchases. The account is already active; what I need now is a properly structured YouTube setup that can deliver measurable sales, not just impressions or clicks.
Here’s what I expect you to handle:
• Conversion readiness
– Verify or install purchase-level conversion tracking (Google Ads tag, GA4, or GTM) so revenue shows up inside the account.
• Campaign build
– Create the Video campaign, ad groups, and skippable in-stream ads, mapping each to the product line I provide.
– Apply audiences and keyword or topic targeting that align with buyers who are ready to convert.
• Creative and assets
– Upload the final video files I supply, write compelling headlines and calls-to-action, and ensure everything meets YouTube policies.
• Launch and optimisation plan
– Set bidding to a sales-oriented strategy (e.g., tROAS or Maximise conversions) and leave clear, written recommendations for the first two weeks of optimisation so I can keep performance on track.
Acceptance criteria
1. Conversions for “Purchase” fire correctly in the Google Ads interface.
2. The campaign passes Google’s ad review and goes live without limitation.
3. A brief post-launch report outlines targeting, budget split, and next-step optimisation actions.
If you’ve run e-commerce focused YouTube campaigns before, especially those aimed at direct sales, I’d love to see examples.
Here’s what I expect you to handle:
• Conversion readiness
– Verify or install purchase-level conversion tracking (Google Ads tag, GA4, or GTM) so revenue shows up inside the account.
• Campaign build
– Create the Video campaign, ad groups, and skippable in-stream ads, mapping each to the product line I provide.
– Apply audiences and keyword or topic targeting that align with buyers who are ready to convert.
• Creative and assets
– Upload the final video files I supply, write compelling headlines and calls-to-action, and ensure everything meets YouTube policies.
• Launch and optimisation plan
– Set bidding to a sales-oriented strategy (e.g., tROAS or Maximise conversions) and leave clear, written recommendations for the first two weeks of optimisation so I can keep performance on track.
Acceptance criteria
1. Conversions for “Purchase” fire correctly in the Google Ads interface.
2. The campaign passes Google’s ad review and goes live without limitation.
3. A brief post-launch report outlines targeting, budget split, and next-step optimisation actions.
If you’ve run e-commerce focused YouTube campaigns before, especially those aimed at direct sales, I’d love to see examples.