YouTube & Google Ads Traffic Campaign

I’m about to launch a series of brand-story and company-culture videos and I need an experienced digital marketer to turn that creative into measurable website visits. The focus is simple: use both YouTube and Google Ads in tandem to drive qualified traffic to my site and prove it with clear analytics.

Here’s what I expect:
• Strategy & setup – audience research, campaign structure, compelling ad copy, and the right video ad formats to showcase our story.
• Tracking – proper conversion tags in Google Ads, Google Analytics goals, and custom UTM parameters so every click is accounted for.
• Optimisation – ongoing bid adjustments, placement refinements, and creative tweaks that lower CPC while raising click-through and session duration.
• Reporting – weekly summaries highlighting traffic volume, cost per visit, and next-step recommendations.

If you’re comfortable leveraging TrueView, in-stream, Discovery, Search, and Display placements—and can pivot quickly based on real-time data—let’s talk.