YouTube Ads for Sales Growth

The goal is to launch a performance-driven YouTube Ads campaign that converts adults aged 35-54 into paying customers for our physical product line. I already have product videos and landing pages; what’s missing is a data-backed campaign structure inside Google Ads that consistently turns views into verified purchases or high-quality leads.

Key tasks and deliverables:
• Complete campaign build-out in Google Ads (skippable in-stream, discovery, or bumper formats as the data dictates).
• Audience research and segmentation focused on buyers 35-54, plus look-alike and remarketing layers.
• Compelling ad copy, headline, and call-to-action suggestions that align with our existing video creatives.
• Conversion tracking and pixel implementation so every sale is attributed correctly.
• Ongoing optimisation twice a week—bid adjustments, placement exclusions, and A/B creative tests.
• Clear weekly report summarising spend, CPA, ROAS, and next steps.

Acceptance criteria: campaigns must hit a break-even CPA within the first 15 days and show a positive ROAS by the end of the first month.

All assets, ad groups, and data stay in my Google Ads account for full transparency and future scaling.