Wix & Google Ads Optimisation

I own a beauty salon and my Wix website already features an Acuity Scheduling booking page. What’s missing is a reliable way to see which clicks actually turn into appointments and, ultimately, revenue. I’m looking for someone who can plug every tracking gap and fine-tune the entire Google ecosystem so my ad spend translates into bookings.

Here’s what I need, in order of priority:
• Set up conversion tracking: install Google tags across the Wix site and, if Acuity allows it, fire a conversion event on the booking-confirmation step. GA4 should capture the purchase value or at least the “completed booking” action.
• Search Console from scratch: create the account, verify the property inside Wix, submit my sitemap, and flag any immediate crawl issues so I can start collecting data.
• Google Ads overhaul: audit the current campaigns (they’re essentially in a “complete set-up needed” state), rebuild or refine ad groups, keywords, geo-targeting, extensions, and link everything to GA4 and Search Console. The key metric is a lower cost-per-booking, not just clicks.
• Light local SEO touch-up: update meta titles/descriptions, add structured data for a local business, and suggest quick wins that don’t require a full content rewrite.

Acceptance will be simple:
– GA4 shows live conversion data for online bookings.
– Search Console is verified and receiving data.
– Google Ads campaign is running with conversion goals enabled and initial performance benchmarks documented.

You’ll get full Wix and Google access on a dedicated email, and I’m happy to jump on a quick call to walk through the current set-up. If this goes well, I’m open to an ongoing optimisation arrangement.