WingAssistant.com Google Ads Audit (Repeat Work Opportunity)

Job ID: 39860237

Budget: $1,500 – $3,000 USD

We’re looking for a data-driven Google Ads specialist to audit our campaigns for WingAssistant.com. Our goal is to identify wasted spend, tighten targeting, and increase qualified leads while reducing cost per acquisition.

Strong work here will lead to repeat business and long-term collaboration across multiple campaigns and brands at Wing.

You’ll analyze campaign structure, ad copy, keyword intent, and bid strategy using public or third-party tools. No account access is needed initially; shortlisted candidates may receive temporary read-only access for deeper insights.

Bonus points if you can also provide a short SEO audit — covering crawl health, on-page optimization, and backlinks — to support overall lead generation performance.

Deliverable: Comprehensive slide report with clear actions and prioritization.

The goal is to identify what’s working, what’s not, and what to fix first — without requiring deep access upfront.

Scope
1. Google Ads Audit (Surface-Level First)
- Assess current ad visibility, targeting, and copy using external tools and public data
- Identify wasted spend opportunities, better match types, and keyword intent gaps
- Suggest improved bid strategies and campaign structures focused on lead gen
(Top candidates based on surface-level analysis may be granted temporary read-only access to Ads, Analytics, and Search Console after shortlisting.)

2. SEO Audit (Full Public Crawl OK)
- Technical SEO scan: crawl errors, speed, indexing, metadata, mobile issues
- On-page & internal linking review
- Backlink profile and keyword visibility audit using tools like Ahrefs, SEMrush, or Screaming Frog
- Prioritized action list with expected impact on rankings and lead volume

3. Conversion Feedback
- Review of key landing pages for clarity, UX friction, and trust signals
- Quick-win suggestions to improve conversion rates

We’ll review submissions based on:
- Depth and clarity of audit
- Competitive turnaround and pricing

We’re running a fast competition, so no account access will be provided initially. Shortlisted candidates may receive temporary read-only access for final verification.

Strong performance here will lead to repeat business and ongoing collaboration across multiple Wing brands and campaigns. Good luck!