Wellness Brand Performance Marketing

The task centres on scaling a wellness/FMCG ecommerce store through data-led performance marketing across Google Ads and Meta Ads while strengthening our SEO-driven funnels. Campaigns must respect the detailed brand-voice guidelines I will share (tone, claims, visual dos & don’ts) and educate the audience in a way that fosters long-term trust.

Key objectives
• Launch and optimise full-funnel Google and Meta campaigns, with retargeting sequences designed expressly to lift conversions.
• Plan, run, and document systematic A/B tests on copy, creative, audiences, and landing pages; winning variants rolled out rapidly.
• Apply multi-touch attribution modelling to prove incremental revenue and guide spend allocation.
• Keep ROAS positive by monitoring daily, adjusting bids, budgets, and exclusions before waste accrues.
• Feed successful paid-search insights back into our SEO content funnel so both channels compound results.

Shopify & analytics
All tracking must tie into our Shopify backend, pixel events, and the existing dashboard (GA4, Meta Events Manager, Looker Studio). Expect to work inside these tools and flag any gaps you detect.

Acceptance for each sprint
1. Live campaign / ad set IDs with clear test hypotheses.
2. Weekly report: spend, CPA, ROAS, key learnings, next actions.
3. Attribution snapshot showing channel-level revenue lift.
4. Updated optimisation log in the shared sheet.

Results speak louder than reach, so every decision should map back to measurable ROI.