Urgent App Promotion Campaign
Budget: $10 – $30 USD
I need to kick-start a cross-channel push that gets my mobile app in front of adult users fast. The plan must work simultaneously on social media, search engines, and the major app stores, with messaging that resonates with a mature audience rather than teens or corporate buyers. Speed matters, so the first ads should go live as soon as creative is approved and tracking is set up.
You’ll take full ownership of strategy, setup, optimisation, and reporting. Expect to work inside Facebook/Instagram Ads Manager, Google Ads (Search + UAC), Apple Search Ads, and use proven ASO techniques for both the App Store and Google Play listings. Clear measurement via Firebase, Adjust, or a comparable MMP is essential so we can monitor cost-per-install, retention, and ROAS in real time.
Deliverables
• Brief strategic roadmap outlining target keywords, audiences, and creative angles
• Campaign build-out and launch across the three specified channels
• Ongoing optimisation (bids, creatives, store assets) with daily checks during the first week
• Weekly performance report summarising installs, spend, CPI, and next-step recommendations
• Final wrap-up document detailing wins, lessons, and a 30-day scale plan
The engagement is considered complete once a demonstrable lift in quality installs is achieved and the final report is handed over. If you can move quickly and have a track record of profitable acquisition for consumer apps, I’m ready to start today.
You’ll take full ownership of strategy, setup, optimisation, and reporting. Expect to work inside Facebook/Instagram Ads Manager, Google Ads (Search + UAC), Apple Search Ads, and use proven ASO techniques for both the App Store and Google Play listings. Clear measurement via Firebase, Adjust, or a comparable MMP is essential so we can monitor cost-per-install, retention, and ROAS in real time.
Deliverables
• Brief strategic roadmap outlining target keywords, audiences, and creative angles
• Campaign build-out and launch across the three specified channels
• Ongoing optimisation (bids, creatives, store assets) with daily checks during the first week
• Weekly performance report summarising installs, spend, CPI, and next-step recommendations
• Final wrap-up document detailing wins, lessons, and a 30-day scale plan
The engagement is considered complete once a demonstrable lift in quality installs is achieved and the final report is handed over. If you can move quickly and have a track record of profitable acquisition for consumer apps, I’m ready to start today.