UAE Healthcare Lead-Gen Ad Campaign
Budget: $5,000 – $10,000 USD
I need a performance-driven advertiser to plan, launch, and optimise simultaneous Meta (Facebook / Instagram) and Google Search campaigns that generate qualified leads from patients looking for treatment inside the UAE.
The brief
• Objective: turn ad clicks into booked consultations or enquiry form submissions.
• Platforms: Meta Ads Manager and Google Ads will receive equal budget weight and attention.
• Audience focus: patients actively researching healthcare options; creatives and keyword sets must speak to their needs while respecting local advertising regulations.
What you will do
1. Strategy – outline funnel structure, messaging angles, keyword themes, and audience segments for both channels.
2. Build – create ad groups, copy, visuals, extensions, pixels, and conversion actions.
3. Launch & optimise – monitor daily, refine bids, audiences, and creatives to lower cost-per-lead.
4. Report – provide weekly performance snapshots (impressions, clicks, CPL, top queries, actionable next steps).
Acceptance criteria
• Tracking verified through Meta Pixel and Google Tag Manager before launch.
• First meaningful leads delivered within the initial 7-day optimisation window.
• Ongoing CPL trends downward or stays within the agreed target range we set together.
If you have proven results running healthcare campaigns in the region and can navigate the platform policies confidently, let’s talk results and timelines.
The brief
• Objective: turn ad clicks into booked consultations or enquiry form submissions.
• Platforms: Meta Ads Manager and Google Ads will receive equal budget weight and attention.
• Audience focus: patients actively researching healthcare options; creatives and keyword sets must speak to their needs while respecting local advertising regulations.
What you will do
1. Strategy – outline funnel structure, messaging angles, keyword themes, and audience segments for both channels.
2. Build – create ad groups, copy, visuals, extensions, pixels, and conversion actions.
3. Launch & optimise – monitor daily, refine bids, audiences, and creatives to lower cost-per-lead.
4. Report – provide weekly performance snapshots (impressions, clicks, CPL, top queries, actionable next steps).
Acceptance criteria
• Tracking verified through Meta Pixel and Google Tag Manager before launch.
• First meaningful leads delivered within the initial 7-day optimisation window.
• Ongoing CPL trends downward or stays within the agreed target range we set together.
If you have proven results running healthcare campaigns in the region and can navigate the platform policies confidently, let’s talk results and timelines.