Travel PPC Ads Specialist
Budget: ₹12,500 – ₹37,500 INR
I need an experienced paid-media professional who already understands the nuances of selling travel. You should bring five to eight solid years running both Google Ads and Meta (Facebook & Instagram) Ads specifically for tour operators, DMCs or OTAs, because the brief is simple: keep our funnels full of qualified travellers and turn them into bookings.
We sell completely customised itineraries that can blend adventure, luxury and culture in a single trip, so each campaign has to speak to different intents across the customer journey. Your work will start with a competitive keyword and interest analysis, followed by full-funnel campaign builds, audience segmentation, pixel/tag implementation and conversion-focused creative on both platforms.
Please be ready to:
• Launch and continuously optimise Search, Performance Max, Discovery, Reels and Carousel placements.
• Design remarketing flows that shorten the enquiry-to-booking window.
• Report weekly on CPL, ROAS and booking value, using Google Analytics 4 and Meta Business Suite.
Acceptance criteria: the first thirty days should show live campaigns, accurate tracking for every lead form and call, and an initial CPL that matches or beats our historical benchmark. After that, I expect steady month-on-month improvements in lead volume, quality and ROAS. If you have proven results in the travel sector and can hit those numbers, let’s talk.
We sell completely customised itineraries that can blend adventure, luxury and culture in a single trip, so each campaign has to speak to different intents across the customer journey. Your work will start with a competitive keyword and interest analysis, followed by full-funnel campaign builds, audience segmentation, pixel/tag implementation and conversion-focused creative on both platforms.
Please be ready to:
• Launch and continuously optimise Search, Performance Max, Discovery, Reels and Carousel placements.
• Design remarketing flows that shorten the enquiry-to-booking window.
• Report weekly on CPL, ROAS and booking value, using Google Analytics 4 and Meta Business Suite.
Acceptance criteria: the first thirty days should show live campaigns, accurate tracking for every lead form and call, and an initial CPL that matches or beats our historical benchmark. After that, I expect steady month-on-month improvements in lead volume, quality and ROAS. If you have proven results in the travel sector and can hit those numbers, let’s talk.